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Reviewing governance

Reviewing governance. Marc Taylor ASA Board, Sheffield Hallam University, Harlaxtons 7 April 2011. Today’s lengths. Introductory thoughts Organisational context The Board Context of swimming and participation The Board, strategy and the environment Issues. Volunteers or not.

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Reviewing governance

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  1. Reviewing governance Marc Taylor ASA Board, Sheffield Hallam University, Harlaxtons 7 April 2011

  2. Today’s lengths • Introductory thoughts • Organisational context • The Board • Context of swimming and participation • The Board, strategy and the environment • Issues

  3. Volunteers or not... • Ability not Availability

  4. Governance performance context (not just conformance) Long-term direction (strategic) Achieve competitive advantage over the competition. Scope of an organisation’s activities. Core competencies Matching resources and activities to the environment Source: Exploring Corporate Strategy, Johnson and Scholes

  5. Strategy and Governance importance Strategic Goals British Athletics EHA 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Time

  6. Corporate conduct and governance

  7. Organisational Context

  8. Organisational context Founded 1869 Head Office Sportpark, Loughborough University Governing Body of ‘swimming’ in England. Eight Regions, 1158 affiliated clubs and more than 200,000 members Oversee five disciplines; Diving, Healthy Living, Swimming, Synchro and Water Polo

  9. Swimming’s vision • Everyone has an opportunity to learn to swim • To have more people swimming, more often and having more fun • That people can achieve their personal goals throughout their lifetime • Gold medal success on the world stage

  10. Strategic goals • Learn to swim • Health and participation • Athlete development • Facilities • Workforce development • Governance, structures & partnerships

  11. Our best employee – Rachel Washington Our heartbeat The ASA Council John Crowther Chairman David Sparkes Chief Executive Officer The Board Jane Nickerson Chief Operating Officer Andy Gray Director of Regulatory and Legal Affairs Anne Adams-King Director of English Programmes Chris Denny Director of Communications Maria Walker Finance Director Our Staff Our Regions Our membership, participants and volunteers Our partners Our stakeholders

  12. Our numbers

  13. Our numbers (2010-07) Ability not Availability

  14. Our numbers (2007-10) Ability not Availability

  15. Fixed Asset Change Creditors Amounts Falling Due After More Than One Year £5,627,000 (2010) The ASA has entered into a 25 year loan with Lloyds TSB Ability not Availability

  16. Headline organisational context No burning platform History and heritage Compete internationally within IF structure Environment where the organisation, participants and volunteers have choices, challenges and opportunities

  17. The Board

  18. President and The Board

  19. Context of swimming and participation

  20. APS4 – Once a week participation Source: Sport England, harlaxtons analysis

  21. Source: Sport England, harlaxtons analysis

  22. APS4 – Once a month participation Source: Sport England, harlaxtons analysis

  23. APS4 – Once a month participation Source: Sport England, harlaxtons analysis

  24. The Board, Strategy and The Environment

  25. Environment layers The macro-environment Industry (for sector) Professional Sports & Clubs Better! Strategic groups Macro - Environment Observations

  26. Environment and myopia Sport Vs. Leisure The macro-environment P T E E S L

  27. Environment and myopia Sport Vs. Leisure

  28. Environment and myopia 2nd largest after football

  29. The Board and StrategyCustodians of the sport Strategic Goals The land of milk and honey 2007 2009 2011 2013 2015 2017 2019 2021 2023 Time

  30. Macro environment and StrategyThe Board and Strategy Strategic Goals The land of milk and honey 2007 2009 2011 2013 2015 2017 2019 2021 2023 Time

  31. Tailwinds Strategic Goals The land of milk and honey 2007 2009 2011 2013 2015 2017 2019 2021 2023 Time

  32. Headwinds Strategic Goals The land of milk and honey Mavericks 8.0 Little Italy Communication 2007 2009 2011 2013 2015 2017 2019 2021 2023 Time

  33. The Board and strategy Strategic Goals The land of milk and honey All Board members need to be able to sail! Sometimes the direction is right The wind may just not have filled the sails! Traffic lights You don’t have them at sea! Yet, they are a good Board guide if well off course! 2007 2009 2011 2013 2015 2017 2019 2021 2023 Time

  34. Issues

  35. Commercial strategy context Strategic consultancy leaders Consultancy revenue leaders Growing Consultants Consultants numbers

  36. External advisors and strategy 2000 – A time of financial difficulty “Cut all of your $1.6bn R&D spend, just for a short time, 1-2 years” SMT – Exactly the opposite Survive and thrive, not just survive Ability not Availability

  37. PESTEL

  38. Fast Lane or past lane? “I am not interested in life in the past lane, I am interested in life in the fast lane. People tell me that Facebook is life in the fast lane? How is facebook life in the fast lane? – 500m people are on facebook. I want to know and invest in what is the next big thing” Boston, March 2011 77 games in 2011 average attendance (H&A) – 18.3k Where is a volunteer led organisation’s competition?

  39. Age, experience and ability Zuckerberg Larry Page and Sergey Brin Bill Gates Richard Reed, Adam Balon and Jon Wright Manchester City FC Team performance and dynamics!

  40. Yes but I am a volunteer... And we have a life, with many manymany choices. How do you add value to my life?

  41. Governance • Sport England Assurance • Strategic Delivery Groups • Benchmarking of not-for-profits since 2008 • Sport consultation since 2010 • Board development (2011+) • Work at solutions that are right for our sport • Do not just look at solutions that are right for some of your stakeholders! • Organisational and board performance

  42. Governance context

  43. Volunteers • Ability not Availability • Availability + development = Ability • Availability + enthusiasm = Where? • Availability + no enthusiasm = Choice

  44. Thanks for Listening 

  45. The Board Room Reg. 4 Reg. 3 Ind. 2 Ind. 1 Reg. 2 Reg. 1 CEO FD DORALA COO PRES Chair VICE PRES DOEP VOTING N = 13 Reg. 8 Reg. 7 Ind. 4 Ind. 3 Reg. 6 Reg. 5 ATTEND N = 20

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