Sustainability Matters: Bringing Corporate Social Responsibility to Life in Your Chapter

1. Sustainability Matters: Bringing Corporate Social Responsibility to Life in Your Chapter

2. Marge Anderson Associate Director, Energy Center of Wisconsin MPI International Board of Directors Elizabeth Henderson, CMM, CMP, M.E.Des. Director of Corporate Social Responsibility Meeting Professionals International

3. Objectives • Define Corporate Social Responsibility (CSR) • Discover what MPI is doing to inspire, inform, activate, measure and celebrate around CSR • Share next practices with chapters that have already implemented CSR into their communities • Brainstorm tools and ideas to help you bring CSR to life in your chapter

4. Corporate Social Responsibility (CSR) is a concept whereby organizations consider the long-term interests of the communities in which they operate and take responsibility for the impact of their actions on employees, customers/members, the community and the environment.

5. CSR activities are often referred to as being in three different but connected realms: People Planet Profit This is known as the “triple bottom line”

6. Why CSR is Good for Business • Ethics: It is the right thing to do • Brand Enhancement: Better brand reputation • Public Expectations: The public has higher expectations of the responsibilities of business to create social benefits • The War for Talent: more attractive to existing and new employees • Risk Reduction: Risk management through transparency of activities • Value: The creation of value and competitive advantage • Sustainability: Environmental measures can often increase business sustainability and cut costs

7. MPI CSR Task Force Vision Unite the MPI community in a shared vision and commitment to a sustainable, just and profitable future.

8. What is MPI doing? • We are actively seeking to achieve five things: • Inspire people to act • Inform our communities how to accomplish their goals • Activate our internal operations and our communities • Measure our progress and seek for continual improvement • Celebrate and report our successes

9. What is MPI doing? • Specific things we have done/are doing/will be doing: • Signed the UN Global Compact • Created a full-time Director of CSR to activate our internal and external communities • Offered CSR tracks at PEC and will continue to offer them at future conferences • Creation of a webcast series to inspire people around CSR • Creation of a webinar series to inform people how to activate their goals • Measured our environmental impact at our events & reported it to the community

10. COMMUNITYROADMAPOVERVIEW 3 INSPIRE INFORM MEASURE CELEBRATE ACTIVATE Chapter activation Co-creation at events GroupSpace community Aggregated engagement Build SME capacity • Continue survey • Tool: • User value • Industry value • Brand value • KPI’s High visibility keynotes Top level commit-ment Share results and success stories globally Case Studies CONTENT “beyond green meetings” IBOD Presentation – June 19, 2008 22

11. Next Practices…what chapters have already done to activate CSR in their communities

12. Bringing CSR to Life at Your Chapter

13. How can you take this information and apply it?

14. How will it help you Lead Different?