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A Retailers Perspective on Auditing Phil Shaw Head of Technical Food ASDA

This guide by Phil Shaw, Head of Technical at ASDA, sheds light on industry perception, prevention, and enforcement in auditing for consistent quality, safety, and legality standards. The importance of product integrity is highlighted through safety, quality, and legal examples, emphasizing the costs of lapses and the impact on customers, brand reputation, and loyalty. The text discusses the need for a proactive approach, adherence to GFSI standards, and tools for technical visits and compliance challenges. It also addresses social media, legal liabilities, and the future of auditing for excellence in maintaining safe, legal, and quality food standards.

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A Retailers Perspective on Auditing Phil Shaw Head of Technical Food ASDA

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  1. A Retailers Perspective on Auditing Phil ShawHead of Technical Food ASDA

  2. Industry Perception of Technical • Scientist to Enforcer

  3. Industry Perception of Technical • Prevention of Sales to Coach

  4. Product Integrity

  5. What is Product Integrity? GETTING IT RIGHT FOR OUR CUSTOMERS • SAFE, QUALITY and LEGAL product • Must meet Asda Policies & be CONSISTISTENT

  6. Safety Examples Food • Undeclared allergen, e.g. nuts in a product which doesn’t have a nut allergy warning • Microbiological Issues, e.g. Salmonella in a product • Foreign Body related issues in product.

  7. Quality Examples Food • Poor appearance e.g. mould in a batch of cauliflowers • Poor taste and smell e.g. supplier applies wrong baste mix to frozen turkeys • Outside spec e.g. fat content in mince higher than spec

  8. Legal Examples • Incorrect descriptions/claims, e.g: • Wrong weight • Wrong meat content • Wrong Country of Origin

  9. WHAT’S THE COST?

  10. CUSTOMER • Safety • Lost Brand Reputation • Lost Customer Loyalty • Poor Availability • LEGAL • Prosecution/ Enforcement Costs • Compensation Costs • STORES/AH • LostHours • Increased Complaints • Withdrawals/Recalls • Lost Sales

  11. Where do we want to be? Consistent Quality & Safety Relevant and Appealing Products Provides Reassurance Known and Trusted Brand ASDA Brand Loyalty Delivers Satisfaction Repeat Purchase

  12. What happens to customer loyalty? Consistent Quality & Safety Relevant and Appealing Products Provides Reassurance Known and Trusted Brand ASDA Brand Loyalty Delivers Satisfaction Repeat Purchase

  13. The SOCIAL MEDIA Revolution

  14. Europe’s most popular social networks

  15. BrandProtection QUALITY ISSUES NUTRITIONAL LEGAL ETHICAL ENVIRONMENTAL

  16. Legal Liability: You could be held liable if you cant: Demonstrate you’ve taken all reasonable measures to ensure legal requirements are met. What Products Does it Cover? EVERYTHING!

  17. Endorsing the GFSI Standards. • Proactively working with the various external bodies in ensuring that the highest standards are being maintained within the various schemes. • Working with our suppliers to ensure that they are fit for the future and strive for excellence.

  18. Working with the Standards

  19. ASDA Brand Audit. • Focus on the Compliance of the ASDA Brand policies. • Focus on the Compliance of the ASDA Specifications. • Trouble shoot issues following Customer complaints. • Focus on issues relating to Product Quality.

  20. Traceability Trail.

  21. Technical Visit • Review HACCP • Tour Factory Follow Logical Flow • Preferable monitor Asda product or Process • Trouble Shooting Technical Issues TOOLKIT

  22. Technical Visit • Review HACCP • Tour Factory Follow Logical Flow • Preferable monitor Asda product or Process • Trouble Shooting technical issues • Product Compliance Challenge • Vertical assessment of policy implementation • Focus on one product • Review product files • Supporting packaging claim data • Challenge specifications and development process TOOLKIT

  23. Technical Visit • Review HACCP • Tour Factory Follow Logical Flow • Preferable monitor Asda product or Process • Trouble shooting Technical issues. • Product Compliance Challenge • Vertical assessment of policy implementation • Focus on one product • Review product files • Supporting packaging claim data • Challenge specifications and development process TOOLKIT • Importer / Agent • Plug Gap in Due Diligence System • Support Crisis Management Process • Challenge HACCP scope • Develop Communication Systems • Ensure adequate resource

  24. Technical Visit • Review HACCP • Tour Factory Follow Logical Flow • Preferable monitor Asda product or Process • Trouble Shooting Technical Issues. • Product Compliance Challenge • Vertical assessment of policy implementation • Focus on one product • Review product files • Supporting packaging claim data • Challenge specifications and development process TOOLKIT • Importer / Agent • Plug Gap in Due Diligence System • Support Crisis Management Process • Challenge HACCP scope • Develop Communication Systems • Ensure adequate resource • Allergen • Support Inception of Free From Range • Clear Structured Risk Assessed Approach • Supplier and Materials Management • Factory systems and Handling • Personnel controls

  25. Utopia for Audits in the Future • Challenge suppliers to undertake an unanounced audit under the GFSI schemes within 2 years. • Auditing continues to be an equal focus on Inspection and Documentation review. • As Retailers we continue to act responsibly and ethically when looking at the impact of too many audits within the supply base.

  26. Summary • The future for robust auditing can only be delivered if all parties work together in striving for excellence. This excellence needs to be established within the Standards, Systems, Auditor’s, Retailers and other Stakeholders. The end goal is the same for everyone. Safe, Legal and Quality Food for our Customers.

  27. Why we should never stop.

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