How Video/Audio Transcription Improves the Value of Your Content

1. How Video/Audio Transcription Improves the Value of Your Content Transcribing podcasts, interviews, meetings, and product demos can help businesses make their content work better for them. MOS Legal Transcription Company 8596 E. 101st Street, Suite H Tulsa, OK 74133 Tulsa, OK 74133

2. As in the previous years, generating qualitative and engaging content will continue to be critical for business marketing campaigns in 2019 and beyond, according to recent reports. Businesses can make their content work better for them by partnering with third-party vendors for image processing, video analysis, facial or object recognition, and audio transcription services. One of the ways businesses can make their content work better for them is by getting it transcribed. Podcasts, videos, interviews, product demonstrations, and all other forms of promotional material can be converted into text format by partnering with an experienced business transcription service provider. Transcripts can support good data governance. As an article published by CMSWire aptly notes, content processing services, including audio transcription, will provide businesses with rich meta data so that once poorly-understood “dark content” becomes “illuminated, contributing new value and allowing you to make your content to work in innovative ways. Video and audio transcripts boost the value of your contentin many ways:  Improves the utility of content: Consumers love videos and over75% of millennials watch videos vertically on their mobile device, according to a www.cyprus-mail.com report. Businesses need to create high quality video to promote their brand and incorporate vertical video into their marketing campaigns to reach their customers. While creating great videos to promote your products or services is crucial, getting them transcribed is crucial to improve the utility of your content.  Creates a searchable database and improves SEO: Transcribing audio and video recordings will improve search engine optimization (SEO). HubSpot’s 2017 survey of over 3000 consumers revealed that video is the most preferred type of content. However, search engines interpret content only if it is in text format. Transcribing videos and posting the transcripts along with the content will improve the indexing and searchability of multimedia content. Providing transcripts for video and audio content will allow search engines to index the words and phrases used.  Increases access to videos: Video transcripts improve accessibility to videos in many ways. First, transcripts attract a larger audience by allowing people with hearing impairments to enjoy the video content. Also, people who speak English as a second or foreign language can use the transcript to understand the content by clarifying www.legaltranscriptionservice.com 918-221-7810

3. speakers’ unfamiliar accents. Viewers find what they are looking for quickly in the transcript, without having to watch the video again.  Allows repurposing of video content: Repurposing video content can increase ROI. Videos can be repurposed as short clips or GIFs for busy viewers and also uploaded as podcasts. Images from videos can be used to create web images. By rewriting and editing the content, transcripts of webinars and podcasts can be used to create blog posts, eBooks, product descriptions, FAQs, infographics, etc. In fact, business transcription provides the basis for repurposing the content for different mediums and improving audience engagement.  Helps track customer feedback: Recording and transcribing phone calls can help businesses keep track of customer feedback. This will allow the company to devise strategies to improve their products and services.  Helps creates documents for reference: Meeting and interview transcription helps create documents for reference. Transcription will ensure that ideas and solutions that come up in brainstorming sessions and business meetings are not lost. Interview transcription services allow HR managers to keep track of applicants and create a database of interviews. Follow best practices when creating and posting video/audio transcripts of your content. According to Google, transcripts are ideal for videos that are less than an hour long with good sound quality and clear speech. Transcripts can be typed and saved as plain text files can be converted into other formats such as Microsoft Word, HTML, PDF) into a plain text file. Typically, audio and video recordings are transcribed using a combination of methods: manual transcriptions and fully automated transcription, which is quicker than manual but tends to produce partially accurate results. Automated transcription usually requires extensive edits and corrections. With technological advancements and skilled transcriptionists,audio transcription has reached new heights. In April, Campus Technology reported on a novel transcription system called Verbatizer developed by a startup based in Israel. The system blends AI technologies for automatic speech recognition algorithms with manual transcription to ensure accuracy. Human transcriptionists make corrections which are fed into the Verbit algorithms using machine learning technologies to continuously improve the formulas. According to the www.legaltranscriptionservice.com 918-221-7810

4. company, Verbit has an accuracy rate of 99% and can be a great aid to students who request captioning, interpreting and transcription of lectures. The best option to get quality transcripts is to outsource the task to an experienced business transcription service provider. Experts can provide accurate transcripts that include speaker identification as well as description of sound effects and other elements that support comprehension when the audio cannot be heard. www.legaltranscriptionservice.com 918-221-7810