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Creative Innovation: 30 Ways to Attract New Audiences & Engage the PubliC

Creative Innovation: 30 Ways to Attract New Audiences & Engage the PubliC. Lindsey Baker , Executive Director, Laurel Historical Society Rob Forloney , Director of Chesapeake Studies, Chesapeake Bay Maritime Museum Allison Weiss , Executive Director, Sandy Spring Museum.

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Creative Innovation: 30 Ways to Attract New Audiences & Engage the PubliC

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  1. Creative Innovation: 30 Ways to Attract New Audiences & Engage the PubliC • Lindsey Baker, Executive Director, Laurel Historical Society • Rob Forloney, Director of Chesapeake Studies, Chesapeake Bay Maritime Museum • Allison Weiss, Executive Director, Sandy Spring Museum

  2. Why Go Creative? • Mission fulfillment • Financial sustainability • Changing audiences • Community engagement • Limited budgets

  3. A crisis sparks innovation

  4. Our assets NO MONEY WEAK EXHIBITS SMALL STAFF COMMUNITY COLLECTIONS FACILITY

  5. Who is our community? Our members Community Residents Predominantly over age 65 Predominantly Caucasian Predominantly Christian denominations Traditionalists – enjoy exhibits and lectures 50% non-white 30% speak a language other than English at home 83% are under age 65 23% are under age 18 Part of a culture of participation – want to “drop in” on activities, want to participate

  6. What can we do that no one else can? Secret to our success What the community needs What we do best

  7. Open THE collections & facility to everyone • The Sandy Spring Museum is a place where people can explore local history through the cultural arts. VISUAL MUSIC HISTORY LITERARY THEATER

  8. Un-Exhibits • How to open up your collections to people other than historians and curators.

  9. Un-creative • “Unfortunately there are no legal avenues to stop visitors from photographing objects or images in public spaces where photography is allowed.” • Registrars’ Committee of American Alliance of Museums Listserv

  10. resident artists

  11. Courtney miller bellairs

  12. ASHLEY MINNER

  13. JON MORT

  14. Community artist-in-residence

  15. Literary artists TWINBROOK TELLERS

  16. PERFORMING ARTS

  17. Reality TV meets History Museum

  18. Un-Visitor • How to open up your facilityto people other than students on field trips and die-hard supporters.

  19. Community-driven activities

  20. engaging the entire community State Arts Council Latino Asian Non-Hispanic Whites Black

  21. Is it working? Artist studios bring in about $22,000 in rent. Attendance double this past year. Rentals tripled. Our deficit has drastically decreased. Our goal is for the museum to become the community gathering place.

  22. Are we becoming a community center? Or Are we becoming the center of the community?

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