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Codes and Conventions

Codes and Conventions. Codes: systems of signs, put together (usually in a sequence) to create meaning Conventions: habits or long accepted ways of doing things…through repeated experiences, audiences become familiar with these. Types of Codes. Technical Codes:

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Codes and Conventions

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  1. Codes and Conventions Codes: systems of signs, put together (usually in a sequence) to create meaning Conventions: habits or long accepted ways of doing things…through repeated experiences, audiences become familiar with these

  2. Types of Codes • Technical Codes: Camera techniques, framing, depth of field, lighting, exposure and juxtaposition • Symbolic Codes Objects, setting, body language, clothing and color • Written Codes Headlines, captions, speech bubbles, language style

  3. The Languages of TV & Film • Camera • Lights • Sound • Editing • Setting • Costume • Actor expressions

  4. Media Examples • Family films -plot involves relationships and family conflicts -setting usually in living room or kitchen -no serious violence or bad language -usually a lesson to be learned -usually a happy ending

  5. Freaky Friday (Disney)

  6. Credit Card Advertising

  7. Tobacco Advertising

  8. What can we surmise from this image? To Kill A Mockingbird

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