Presented September 25, 2011 That’s My Dog Dubuque, IA www.ThatsMyDog.com

Presented September 25, 2011 That’s My Dog Dubuque, IA www.ThatsMyDog.com

Right Place, Right Time • Approximately 80 million owned dogs in the United States. • 46% of U.S. households own at least one dog • One-third of owners own two dogs • A market ready to grow! +

www.Balcom-Vetillo.com Broad Range of Clients Ajinomoto Donghua Petersen Aluminum AGCO Tractors Sno Gem Metalmaster Trusted Networking Advisors IAPPO Mike Mooney Auto Group KSB Hospital Advanced Family Eyecare Farm Bureau Ben Gordon Center Hawkeye Steel Kane County Health Dept. Hintzsche Soybean Board Sayers Wealth Management Pennial Family Dental Kreider Services Studio One Salon Beckers…

www.Balcom-Vetillo.com • Broad Range of • Marketing Communication Services • Media planning and placement • Web site development • Web application development • Image development • Marketing collateral • Media • Branding

SWEEDISH HOUSE MAFIA “Save the World” Dogs will save the world… YOU will save the dogs!

- Correct mistakes- Use what is free- Plan what is paid Where to start?

Correcting Mistakes You already have an on-line market presence. Let’s make sure it’s the way it should be!

Find Yourself… • Google Maps • Yahoo Maps • Bing Maps • Do you have a phone number?

WORTH CONSIDERING Google Email = name@gmail Yahoo Email = name@yahoo.com Windows Live Mail = name@msn.com (hotmail/messenger/xbox)

It’s A Lot To Remember • Write it down on a master list as soon as you do it. • Date it. • Make a comment. • Email info to your Vault folder

Why the focus on Google? Search Engine Usage Google: 79.40% Bing: 8.98% Yahoo: 8.74% Ask: 1.58% AOL: 1.29% Other: .01% + Small Business Network: http://www.google.com/smallbusinessnetwork/index.html

Google Maps – a priority • http://www.google.com/places/ • Make your page a mini web site • Ask for testimonials • Upload your logo • Upload your flyers • Upload photos • Our site as an exapmple: • http://maps.google.com/maps/place?hl=en&georestrict=input_srcid:eb116a0165466417

Yahoo Maps – claim your business http://maps.yahoo.com/

Bing Maps – claim your business http://www.BingBusinessPortal.com More Than A Map!

TIP: Google Alerts Monitor the Web for interesting new content Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Example: Balcom-Vetillo Design www.google.com/alerts

Check them out! • Search for your business. • Yelp: our site as an example: http://www.yelp.com/biz/balcom-vetillo-design-inc-dekalb • Manta • Yellow Pages • Brownbook • Hot Frog • Merchant Circle… • Make them all the same

Branding = Consistency = Planning One name One logo One font One address One phone number One email One tag line One message

Branding = Consistency = Planning DOGeTRAINING Caps with lower case “e” Arial Bold Color and positioning 529 E. Locust / 529 East Locust St. (815) 756-3216 / 815.756.3216 / 815-756-3216 DOGeTRAINING@gmail.com Professional in-home e-collar training.

Use What Is Free • Public relations • Facebook • Twitter • LinkedIn • FlickR / Picasa / Snapfish • YouTube • Analytics • Mail chimp • QR Codes • Wordpress/Blogger • Volunteer…

Plan What Is Paid • Newspaper ads • Radio/TV ads • Facebook ads • Google ads • MSN ads • SEO • Direct marketing…

WHY? Marketing is a substitute for word of mouth advertising. Marketing is a step toward generating word of mouth advertising.

Your Word of Mouth Advertising Start the conversation… I help_________________________ With__________________________ In fact, I recently ________________

Their Word of Mouth Advertising There is nothing more powerful than a positive testimonial! Ask for them. Use them. Develop case studies.

Public Relations • Your newspaper wants/needs local releases • Your radio station is looking for local news • Your local media is looking for local experts • Media event • Consider education, events you attend, etc. • I attended E-Palooza 7!

Facebook • “Create a page” just for your business with your business email • Not personal • No log in • The “create page” in upper right or at the bottom • Pretend page: http://www.facebook.com/pages/DOGeTRAINING/127444850690452

TWITTER • It helps with Search Engines • http://twitter.com/#!/e_palooza7 • “#” = hash tag networks • Follow other trainers • Feed to your web site or blog • Pretend page: • http://twitter.com/#!/dogetraining

LinkedIn • Create personal page • Create business page • Good place for Case Studies • http://www.linkedin.com/in/mikebv • http://www.linkedin.com/company/balcom-vetillo

FlickR • Mini web site • Indexed by Google • Easy to use • Can feed to web site / blog • http://www.flickr.com/people/balcomvetillo/

YouTube • Mini web site • Indexed by Google • Easy to use • Can feed to web site / blog • http://www.youtube.com/balcomvetillodesign

Google Analytics Will show “Hot Spots” On home page so you’ll know what links are most Often used. It’s Free – may need help to install http://www.google.com/analytics/

Email Marketing • MailChimp • FREE: Store up to 2,000 subscribers. Send up to 12,000 emails per month. • http://mailchimp.com/ • Constant Contact • Monthly fee, but low • Manage client lists • Build a database • Send e-blasts

QR Codes… • http://createqrcode.appspot.com/ • Smart Phone: Already Installed / Bar Code Scanner

Wordpress / Blogger • Free web sites • Wide range of styles • On-going functionality updates • Indexed as web sites • Blogger = Google • Wordpress has 100s of plug-ins for enhanced functionality • Feed to site • Link to social media • Consider Tumblr

Volunteer

Don’t forget… • Angie’s List • Chamber of Commerce, especially if on-line

Plan What Is Paid • Newspaper ads • Radio/TV ads • Facebook ads • Google ads • MSN ads • SEO • Direct marketing…

Presented September 25, 2011 That’s My Dog Dubuque, IA www.ThatsMyDog.com