The Construction of Television/Movie Advertisements

1. The Construction of Television/Movie Advertisements Magazine: Ok! By: Brittany Du Pont

2. Advertisement: Television show “Nikita”

3. Sexuality • Conceptual • Bare skin establishes sexuality, high class prostitute • Muscles are strained establishing her physical/emotional “strength” and or “power”. This also eludes to the fact that she is dangerous • Hair flowing depicts her feminine side, takes away from the harsh way she is represented • Phoenix tattoo on thigh could mean rebirth of some kind, and also conveys her as edgy • Hit woman in 3 inch high heels? She may be dangerous but not very fast… • Intense black outfit/leotard; not something worn in public but in the bedroom, alluding to promiscuity Physical • One woman (central focus) • Black Outfit/Leotard • Black Armbands • 3 inch high heels • Tattoo of a Phoenix on thigh • Flowing Dark Hair • Legs/Upper thighs exposed • Armbands spiraling to hands • Dark clothing in contrast to light skin • Muscles are constricted • Thin/Long body type • Bra can be viewed through mesh portion of top

4. Emotions • Conceptual • Passionate about killing/job • Multiple Guns elude to violence and eminent danger, even posts of chair are guns • Legs/Upper thigh skin revealed evoking sexuality (sluttiness) • Seductive look upon face inviting people to look closer • So much skins shocks audiences, makes them intrigued/disturbed • confusion as to why a hitwoman looks like a prostitute • Also confusion as hands convey one message (I’m going to shoot you), face and body convey another (open for business) Physical • Passion • Danger • Violence • Sexuality/Seductive • Shock/Disturbed • Confusion • Promiscuous

5. Mise en scène • Conceptual • Woman sitting on chair is placed in the center as it is the main focus • The guns in her hands are positioned to draw the eye to the title and the television station “The CW” • Legs and upper body are balance symmetrically to be aesthetically pleasing to the eye • the bare skin is meant to be a line that the eye follows to the guns the direct the audience to notice the text • The guns featured as posts establishes that this show involves lots of action and violence as it is positioned on an ordinary chair • Tattoo of phoenix is sexualized as it is place somewhere usually not seen in public • Head positioned at audience to convey that “looks do kill” Physical • Chair/ woman positioned as central focus of picture • One gun in her hand points to title • Second gun in her hand points to t.v. station • Legs sprawled across chair, balanced position of upper and lower body • Guns positioned and featured on posts of chair • Tattoo placed on upper thigh • Head turned towards the front/ eyes locked on audience