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COMMUNICATING GHEITI – THE ROLE OF THE MEDIA

COMMUNICATING GHEITI – THE ROLE OF THE MEDIA. By KOJO YANKAH President of the African University College of Communications (AUCC) & Communication Consultant Email : kyankah@aucc.edu.gh ; kyankah60@yahoo.com. INTERNAL COMMUNICATION NECESARY

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COMMUNICATING GHEITI – THE ROLE OF THE MEDIA

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  1. COMMUNICATING GHEITI – THE ROLE OF THE MEDIA By KOJO YANKAH President of the African University College of Communications (AUCC) & Communication Consultant Email : kyankah@aucc.edu.gh; kyankah60@yahoo.com

  2. INTERNAL COMMUNICATION NECESARY • DECISIONS OF MULTI - STAKEHOLDER GROUP NEED TO BE PUBLICISED • VALIDATION PROCESS (Ensuring that all companies report) REQUIRES SCRUTINY AND FOLLOW-UP • PUBLIC AND STAKEHOLDER AWARENESS AND UNDERSTANDING IS CRUCIAL • IMPACT ON THE ECONOMY NEEDS TO BE KNOWN COMMUNICATING GHEITI – GENERAL PRINCIPLES The Media & GHEITI

  3. The unavoidable partners when it comes to transparency. • The media show interest in companies undertaking their corporate social responsibility as well working according to national regulations on mining, gas and oil drilling etc. • GHEITI has to have a good working relationship with the media. • The Media would be a crucial target as well as partner IMPORTANCE OF THE MEDIA The Media & GHEITI

  4. COVERING ACTIVITIES OF GHEITI • INVESTIGATING REPORTS AND PERCEPTIONS FOR NEWS • INTERVIEWING FOR CORROBORATION AND SOUND BITES IN PRINT & ELECTRONIC MEDIA • ATTENDING PRESS CONFERENCES • FOLLOWING UP ON LEADS • DOING FEATURE STORIES ON GHEITI SECRETARIAT OR RELEVANT COMPANIES MEDIA INTERVENTIONS The Media & GHEITI

  5. PRINT NEWSPAPERS • ELECTRONIC MEDIA • NEW MEDIA • FILM • INFORMATION SERVICES DEPARTMENT • NEWS AGENCIES MEDIA CHANNELS The Media & GHEITI

  6. OPERATING IN A FREE PRESS ENVIRONMENT • MORE PRIVATE THAN STATE-OWNED MEDIA • THERE ARE CLEAR PARTISAN INTERESTS IN MEDIA • FEW ARE CLEARLY NEUTRAL • MOST RADIO PERSONNEL ARE NOT TRAINED JOURNALISTS • MEDIA VERY ALERT & AGGRESSIVE NATURE & TYPES OF MEDIA The Media & GHEITI

  7. REPORTING ON CASES OF LACK OF CONSENSUS AMONG STAKEHOLDERS • UNDERSTANDING THE COMPLEX TRANSACTIONS IN COMPANY PRACTICE eg royalties, taxation, corporate social investments • AWARENESS OR LACK OF IT AMONG COMMUN ITY MEMBERS • COVERING PERCEPTIONS AND MISPERCEPTIONS ABOUT EXTRACTIVE INDUSTRIES CHALLENGES The Media & GHEITI

  8. GOVT & APPROPRIATE AGENCIES • THE MEDIA – LOCAL & INTERNATIONAL • COMMUNITIES/TRADITIONAL AUTHORITIES • BANK OF GHANA • AUDITOR GENERAL/IRS • CIVIL SOCIETY ORGANIZATIONS • RELEVANT PARLIAMENTARY COMMITTEE • MINING & OIL COMPANIES • TRADE UNIONS • MULTILATERAL ORGANIZATIONS • JUDICIARY GHEITI STAKEHOLDERS The Media & GHEITI

  9. DEPTH OF KNOWLEDGE OF GHEITI ISSUES • SENSE OF FAIRNESS • OBJECTIVITY • ACCURACY • IMPARTIALITY • ABILITY TO PUBLISH REJOINDERS • READINESS TO CORRECT MIS-IMPRESSIONS CREATED • COURAGE AND MATURITY IN HANDLING ‘SENSITIVE’ STORIES QUALITIES NEEDED TO COMMUNICATE GHEITI The Media & GHEITI

  10. GHEITI MUST : • PROVIDE REGULAR, TIMELY AND ACCURATE INFORMATION TO THE MEDIA • HAVE CRISIS COMMUNICATION PLANS • BE RESPONSIVE TO MEDIA REQUESTS • SEE MEDIA AS PARTNER IN THE SEARCH FOR TRANSPARENCY & ACCOUNTABILITY • CONSCIOUSLY AND DELIBERATELY SEEK TO IMPROVE RELATIONS WITH THE MEDIA. GHEITI & THE MEDIA The Media & GHEITI

  11. THE MEDIA MUST : • RESPECT THE INTEGRITY OF GHEITI • LEARN TO CROSS-CHECK RUMOURS & HEARSAYS WITH GHEITI • SEE GHEITI AS A NATIONAL ASSET • BE A WATCHDOG OF THE INTEREST OF THE PEOPLE THE MEDIA & GHEITI The Media & GHEITI

  12. THE MEDIA & GHEITI ARE PARTNERS IN THE SEARCH FOR PROBITY, ACCOUNTABILITY AND TRANSPARENCY IN THE EXTRACTIVE INDUSTRIES. • THEY NEED TO WORK TOGETHER. CONCLUSION The Media & GHEITI

  13. Delivered by KOJO YANKAH President, African University College of Communications (AUCC) THANK YOU ! The Media & GHEITI

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