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Political Databases

Political Databases. Political databases (also known as voter databases) are utilized by political candidates and parties at all levels of the campaign process. Uses. Fundraising – mail/telephone calls Recruitment - volunteers Issue tracking

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Political Databases

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  1. Political Databases

  2. Political databases (also known as voter databases) are utilized by political candidates and parties at all levels of the campaign process

  3. Uses • Fundraising – mail/telephone calls • Recruitment - volunteers • Issue tracking • Get Out The Vote (GOTV) – Increase voter identification • Basically, it increases volunteer efforts and information feedback

  4. Help America Vote Act (HAVA) • Passed in 2002 to solve problems from the 2000 election • “Written with the aim of establishing uniform voting requirements in federal elections and the updating of voting technology across the different states (Thernstrom)” • Including a clause that mandated each state compile a registered voter database by 2006

  5. The state’s registered voter databases are then sold at varying prices • Each state’s databases differ in terms of the information included, certain restrictions, how much they are sold for, and to whom

  6. Companies buy the databases and often merge them with other information and databases to sell to parties and campaigns. • At this level they usually include information on which candidate they are most likely to vote for, and/or who they have voted for in the past

  7. Where does the info come from? • Mostly from “public information” sources that can be bought (legally). • Census • Field workers • Consumer polls

  8. GOP’s Voter Vault • Began use in 2002 • Information on an “estimated” 168 million voters • Compiled mostly in India • Uses a point system to determine which party each voter is most likely to vote for • This point system also helps to determine which voters may be easily swayed

  9. DPG’s VoteBuilder • Signed with Voter Activation Network (VAN) in 2007 to create their “nationwide voter profile”. • Similar (in use) to Voter Vault • Also helps keep campaign workers in touch and on the same page throughout each state and the country • Chris Hughes, co-founder of Facebook, is highly involved • It is generally believed “to be playing catch up” with Voter Vault

  10. http://blogcritics.org/archives/2006/11/01/172222.php • http://www.democrats.org/a/2007/02/dnc_announces_c.php • http://blog.wired.com/27bstroke6/2008/10/obamas-secret-w.html • http://www.voteractivationnetwork.com/service.asp • http://www.techpresident.com/blog/entry/30139/may_the_best_database_win_a_look_at_the_voter_files_powering_the_08_race

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