Send Me To China…..

1. Send Me To China…..

2. Learning Intention: • Students will be able to describe how China’s growing economy is important for the Selwyn dairy industry.

3. The big questions: • Why does China want our milk? • How important is China to the Selwyn District economy? • Are we sacrificing our natural environment in order to send milk products to China?

4. THINKING: Problem solving

5. Look at the graph on the next slide to find the answers to the questions on your information sheet

7. Graphing Activity Answers: • 1. How many countries are listed on this graph? 8 countries • 2. What is the time scale? 2008 years • 3. Look at Italy…when was it a super power and what is its position now? Italy was a super power in 1 AD then again 1500 – 1800 AD. • 4. Look at …. Britain when did it really start to become a huge economic power?1820s • 5. What do you think happened between 1700 and 1820 to make the huge change in Britain’s fortunes? Industrial Revolution • 6. Between 1820 and 1870 Chinas economy took a dive. How long did it take before it started to be a global player again? About a hundred years

8. 7. When did the USA start to become a global economic power? Between 1870 and 1900 • 8. What is the current World GDP levels of USA compared to China? About equal on 18% • 9. Choose two countries that get the prize for the most spectacular rise and fall in their global economic influence. Justify your response through the use of percentage changes. China & India • 10. Name 5 countries that are not named (New Zealand is one) and explain where they fit in the graph. They fit in the 40% gap at the top of the graph .This means that the combined economies of the rest of the world = 40% of the total world economy. The eight listed countries are totally dominant.

9. China is rapidly urbanising discuss… • In the next 10 - 15 years …… • 350 million people will be added to China’s urban population. That’s three times the amount of rural Chinese (103 million) that have migrated to the cities since 1990 • 1 million kilometres of new road and 28,000 kilometres of metro rail will be laid • 170 mass-transit systems will be built - twice the number that all of Europe has today • 40 billion square metres of floor space will be built to construct five million buildings - the equivalent of building two Chicago's every year • 97 new airports will be built (one every 40 days!) and one in every ten planes assembled by Boeing and Airbus will be delivered to China • Energy demand will more than double from 60 quadrillion British thermal units (QBTUs) to between 123 QBTUs and 142 QBTUs – equivalent to 25% of the world’s total energy demand today

10. Dairy in China?

11. The diet of the urbanised Chinese is becoming more Westernised. As china becomes wealthier: • the average calorie intake of its population increases • The demand for western convenience food increases = ice-cream , yoghurt, fast food, baby milk formula

12. Dairying : theeconomic link between Selwyn & China

13. Google Earth image of an area just West of Rollesten. How can you tell there is dairy farming here? The centre pivot irrigators are usually a good sign this is a dairying district.

14. A close up shows more signs this is a dairy farm. How can you tell? Access road and turning circle for the milk tanker. Milking shed. Effluent pond.

15. What do you think the main economic activity is in this area? How can you tell?

16. What do you think the main economic activity is in this area? How can you tell?

17. (Note: this Legend is an extract.)

18. Factories: • With all this milk being produced you have to do something with it. • You cannot export milk (can you think of reasons why?) • So milk gets made into something else at the factories on the following slides:

19. Dunsandel Milk Processing Plant

20. Darfield Milk Processing Plant

21. Meadow Fresh Milk Processing Plant in Riccarton

22. Rolleston Milk Processing Plant

23. Rolleston Milk Processing Plant – planned extensions

24. Research: • To get the most out of your dairy farms you need good research • On the next three slides are three institutions that support the dairy industry in many different ways

25. Does anyone know what this is? Crop and Food Research in Lincoln.

28. Selwyn : Dairy Farms Factories & Transport • Use the base map that you have been issued with to locate and name the following businesses related to the export of dairy products to China • Factories ( Dunsandel, Darfield, Riccarton, Rolleston) • Transport routes ( Train & Road to Lyttleton Port) • Farms • Research providers ( Lincoln University, Crop & Food, Canterbury University)

29. Use the base map that you have been issued with to locate and name the following businesses related to the export of dairy products to China  Factories ( Dunsandle, Darfield, Riccarton, Rolleston)  Transport routes ( Train & Road to Lyttleton Port)  Farms ( See ppt slide)  Research providers ( Lincoln University, Crop & Food, U.C.)

30. Answers: Darfield Riccarton Rolleston Dunsandle Factories ( Dunsandle, Darfield, Riccarton, Rolleston)

31. Main southern rail line West Coast rail Alternative road access over Gebbies Pass Transport routes ( Train & Road to Lyttleton Port)

32. Canterbury University Lincoln University Crop and Food Research providers ( Lincoln University, Crop & Food, Canterbury University)

33. Westland Dairy • Westland Dairy Company is an example of a company that has grown rapidly in recent years on the basis of exports to emerging economies which want milk products for food consumption and industrial purposes. • Selwyn is vital as a location because it has land , people and access to an export port and is close to transport to & from the West Coast.

34. Westland Dairy / Cosco • All of this means work for people here in Selwyn and also overseas in China, through Cosco the main shipping company that Westland Milk uses and through its own marketing staff that work to promote their products in China.

36. One company Many jobs Sort the jobs into the correct column

37. What is the problem for China as it moves from being a low income country into being a middle then high income country?

38. We have heaps of water. The Chinese consumers want products that we can make using our water resources The smart thing for us to do is to export water but not as water ……as processed consumer products for the urban population in China

39. The Chinese consumers want the products: The Dragons Den Awaits Your challenge is to form a company with a • Board of Directors who meet and make a business plan • A Chairperson who leads the board.

40. Choose a raw product add value by processing it… You can choose from the following raw products • Milk • Cow hide & other bits of cow… • Wheat & grains • Viticulture & horticulture ( Grapes , fruit & vegetables) • Wood • Sea food

41. Products in hot demand in urban China = Demand Categories • High Quality Dairy products/ ice-creams • Designer Furniture • Leather products such as shoes, bags, clothing • “ instant meals” high quality • Fruit products including dried / health • Anything linked to clean & green Anything to extend a healthy life

42. “Dragons Den Pitch to Me” You will pitch an idea to the class describing a product This product has to be targeted to the urban Chinese market and allows you to make a profit . It needs to fit into one of the demand categories

43. Pitch to Me You can work in a group to develop the product but you must write up your planning page individually. If you prefer to work alone that is also ok. Max group membership = 1/4 of the class

44. “ Pitch To Me” Your company will • Pitch your idea to the class using a chart and a verbal explanation …… • Here is an example of how it is done • http://www.youtube.com/watch?v=r2R6ZMq1Ydo&feature=related

45. Your group will have 5 minutes • To pitch your idea to the class. • The class can ask 5 clarification questions about your product. • The class will have a secret vote each person voting on the categories listed in your “ pitch to me” activity sheet.

47. THINKING: Problem solving