147,000 more website visits per month? Three Simple Secrets

1. 147,000 more website visits per month? Three Simple Secrets That will get your website higher on Google SEO101

2. SEO – What is possible www.VSO-Software.fr • From 18k to 65k targeted Google traffic per week – 147k/mth extra. • If purchasing via Adwords it would have cost $50k per week – if it were even possible to get via Adwords

3. Most Important Part of SEO - Words 16 April 2008 - Popular Mechanics Interview with Udi Manber, Google Search Quality Vice President Do you find that the content on the Web is evolving to be more search-engine friendly?“It’s hard to say. It’s definitely still lacking. I wish people would put more effort into thinking about how other people will find them and putting the right keywords onto their pages.”

4. The importance of words/phrases

5. One word different, and not ranked

6. SEO in a Nutshell . . . • SEO-basics simple, specialised, complex • Many know some SEO, but don’t do it • Too hard, ignorant, or time-consuming

7. Benefits • SEO has a high ROI • Most websites fail the SEO basics • Implementation of basics: • Big traffic increases possible • Good SEO – foundation, future-proofs your website technically • Good SEO improves usability, efficiency and general performance • Easy to take a step ahead of opposition

8. The Three Simple Secrets 1. Search Phrase Selection • selecting an appropriate phrase(s) 2. HTML Head Tags • configuring the Head Tags correctly 3. Page Content • developing & placing content in the right place(s)

9. 1. Search Phrase Selection • What are people searching for??? • Select multiple word phrase(s), and single words https://adwords.google.com/o/KeywordTool • Use search words including: • Categorisation – Car Parks, Office Lease, Storage, Meeting Rooms, Kitchens • Regionalisation – Auckland, Remuera, Wellington, Upper Hutt • Synonyms (www.thesaurus.com) • English/American spelling • Check your opposition’s language & phrases • Check your Adword stats–most clicked/profitable phrases • Group phrases into themes per page – ie offices Auckland

10. Google Keyword Tool Logging in gives monthly traffic Select ‘exact’

11. Google Keyword Tool Download results Sort by Local Monthly Searches Monthly Search Traffic

12. CSV export for Excel Highlight relevant phrases

13. The Three Simple Secrets 1. Search Phrase Selection • selecting an appropriate phrase(s) 2. HTML Head Tags • configuring the Head Tags correctly 3. Page Content • developing & placing content in the right place(s)

14. META Tags: “<title>” <title>Sharedspace - Find &amp; Share Office Space, Serviced Office, Pop Up Shop, Commercial Kitchen, Event Venues, Meeting Rooms &amp; Shared Boats</title>

15. META Tags: “<title>” • <title>Serviced Offices Auckland, Shared • Office Space Auckland, Office Rental</title> • Use up to around 70 characters (max 12 words indexed) • Google shows up to around 466px width http://www.webshoptimizer.com/page-title-pixel-meter/ • Words at the front of the title have the most power • Use the search phrase at the beginning & combinations of main phrase(s) – as many related phrases exact matched then broad matched • Unique title on every page

16. Create Title Extra column for noting addition to title/content

17. META Tags: “<description>” • The sales pitch – clickability – your USP • Use proper English & search phrases from the title, broad matched into description • Max around 155 characters show on Google • On blog post, Google will add date <meta name="description" content="Sharedspace is a simple way to find shared commercial space in New Zealand. Anyone can list their shared office, serviced office, retail space, car park, storage space, meeting room, event space, commercial kitchen and creative studio." />

18. META Tags: “<description>” Meta Description Rules – Google Snippet: • Google uses the Meta Description (if your search phrase in there) • Or Google uses first 2-3 instances of the search phrase in your text/after/sometimes including an h1 • Unique on every page, or don’t have it at all!

19. META Tags: “<keywords>” <meta name= "keywords" content= "shared office, office for rent, commercial property, retail space, creative studio, meeting room, commercial kitchen, event space, venue hire, Serviced office, space for rent" /> • Google has stated that they ignore meta keywords, so no need to add

20. The Three Simple Secrets 1. Search Phrase Selection • selecting an appropriate phrase(s) 2. HTML Head Tags • configuring the Head Tags correctly 3. Page Content • developing & placing content in the right place(s)

21. Page Content: “<h1>” heading • “User friendly/dumbed down meta title” • Use <h1> to emphasise top search phrase • Google looks for a signal that the content is starting – The <h1> is ideal for this • Better to have the 1st <h1> unique with sentence text immediately following • Google can use the h1 for it’s title or snippet

22. Page Content: Opening Paragraph • Place your opening paragraph straight after <h1> • Best to use main search phrase(s) in opening paragraph – exact matched • Avoid duplicated content – unique content around search phrases • (optional) use bold and italics to emphasise the first two instances of the main search phrase • Scatter the search phrase(s) around the page • Write full sentences, not just lists of keywords

23. Page Content: Opening Paragraph <title>Cheap Contact Lenses Online, Coloured Contact Lens, Bifocal Contacts</title>

24. Page Content: Opening Paragraph - opportunity

25. The Three Simple Secrets Summary 1. Search Phrase Selection • selecting an appropriate phrase(s) 2. HTML Head Tags • configuring the Head Tags correctly 3. Page Content • developing & placing content in the right place(s)

26. Moving on . . . www.searchmasters.co.nz – SEO Consultancy – SEO Training How can we help you Starting at $1650 for site SEO plus $1330 for linking $2980 + GST