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Frontier Community Connections ESPN 360 High School Football Process August 14, 2006

Frontier Community Connections ESPN 360 High School Football Process August 14, 2006 Ken Arndt, Regional VP Sales & Marketing. ESPN High School Football Process. Prioritization Of Schools (Selection). Assign Liaisons. Identify Decision Makers. Event Details (Filming). Execute Agreement.

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Frontier Community Connections ESPN 360 High School Football Process August 14, 2006

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  1. Frontier Community ConnectionsESPN 360 High School FootballProcess August 14, 2006 Ken Arndt, Regional VP Sales & Marketing

  2. ESPN High School Football Process Prioritization Of Schools (Selection) Assign Liaisons Identify Decision Makers Event Details (Filming) Execute Agreement Event Planning Event Execution

  3. ESPN High School Football Process • Prioritization Of School • Contact local (in territory) employees to identify regional football rivalries • Obtain school football schedules to determine which games fit our timetable • Stack rank schools based on enrollment potential, game attendance, willingness to become a FCC partner • Input from Direct Sales (if school is assigned) • Game must take place in territory • Assign Liaisons • Input from direct Sales - If assigned account (relationship) • Identify local employees that are existing members (PTA, Boosters Club, etc.) • Frontline employees through developed customer relationships will identify potential conforming FCC partner lists to be contacted by ACM to discuss possible fundraising support from Frontier. Identify list will be prioritized and/or consolidated based on the following criteria: competitive area, organizational size, and available local liaison support • Identify Decision Makers • The Athletic Director/Head Coach is the key decision maker • Identify the Booster and athletic clubs • Event Details (Filming) • Determine if the schools currently films their games • Does local television broadcast the game or film for rebroadcast • If game is not filmed, arrange for filming • Execute Agreement • One school must be an active FCC member to participate in the ESPN offer • Lock down volunteer liaison group and assign 2 - 3 FCC partners communication to ACM of liaison alignment and notifying payroll for compensation enrollment

  4. ESPN High School Football Process • Event Planning • Liaison will work with Territory Marketing Manager to secure event materials • Liaison will work with partner organizations to schedule and staff event, set up tables, and place marketing materials. • Territory Marketing Manager will coordinate with local media outlets to increase FCC awareness and advertise the event. • Event Execution • Coordinate with local media (Radio, Television, Print Outlets) to promote ESPN 360 and the broadcasting of the event • Media Kit prepared and given to organization • Press release • Literature for students to increase event awareness • Frontier/ESPN 360 kiosk at site demonstrating content • Tables set up with ESPN 360, Frontier Community Connections, Frontier Rewards, and product offers • Frontier HSI and DISH demonstrations • Ability to take and process orders • ESPN/Football related give away items • Local Retail Offices promoting event (where applicable)

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