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ESPN Fantasy Football

ESPN Fantasy Football. The Not So Fantasy, Fantasy Football. ESPN The Not So Fantasy, Fantasy Football. Target Audience Male 14 – 50 years old Middle to Upper-Middle Class Main Objective Choose ESPN over other Fantasy sites Measurable by: # of leagues/players per league.

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ESPN Fantasy Football

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  1. ESPN Fantasy Football The Not So Fantasy, Fantasy Football

  2. ESPN The Not So Fantasy, Fantasy Football • Target Audience • Male 14 – 50 years old • Middle to Upper-Middle Class • Main Objective • Choose ESPN over other Fantasy sites • Measurable by: • # of leagues/players per league

  3. ESPN The Not So Fantasy, Fantasy Football Low Importance / Thinking = Habit Forming Strengths – ESPN Brand Name / Free Weaknesses – Free / Internet Access Opportunities – New Technology Threats – Loss of Interest / Competition

  4. 3D 30 –Second Commercial VIDEO: FOOTBALL IS IN THE AIR FLYING AT SCREEN. FROM LEFT DERRELLE REVIS APPEARS JUST AS BALL ARRIVES TO INTERCEPT THE PASS. HE STARTS RUNNING AWAY FROM YOU. AUDIO: Crowd cheers and cameras flashing. Crowd erupts when ball is caught. VIDEO: ESPN FANTASY FOOTBALL LOGO AUDIO: (Announcer) The not so fantasy, fantasy football.

  5. 2nd 3D 30-Second Commercial VIDEO: ON FOOTBALL FIELD STEVEN JACKSON BREAKS THROUGH THE LINE AND IS RUNNING STRAIGHT TOWARDS THE CAMERA. HE SUDDENLY JUKES AROUND THE CAMERA AND RUNS PAST. AUDIO: Crowd cheering and cameras flashing. Crowd erupts as Jackson jukes. VIDEO: ESPN FANTASY FOOTBALL LOGO AUDIO: (Announcer) The not so fantasy, fantasy football.

  6. Xbox Connect / PlaystationMove ESPNThe Not So Fantasy, Fantasy Football You are no longer tracking other people’s stats, with the new Xbox Connect and Playstation Move sports games, ESPN Fantasy will be tracking your stats and ranking you among the NFL’s greatest. Stats will be logged and players will be shown how they measure up to real NFL players based on fantasy numbers for each week. All sponsored by ESPN.

  7. Temporary Statues • Life-size temporary statues will be placed on busy downtown sidewalks in cities where ESPN has network headquarters. • Boston, Dallas, Chicago, L.A., New York • Idea being to intentionally disrupt traffic so people have to maneuver around 3-D statues.

  8. Expand Text Messaging ESPNThe Not So Fantasy, Fantasy Football • Team Scoring • New Free Agents Visit www.espn.com

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