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Introducing a new pharmacy

Introducing a new pharmacy. research tool. www.towerstreamgroup.com. Pharmacy Probe is a valuable research tool if you need to understand… Pharmacists opinions Strength of your Brands with Pharmacists Competitive benchmarking with Pharmacists

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Introducing a new pharmacy

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  1. Introducing a new pharmacy research tool... www.towerstreamgroup.com

  2. Pharmacy Probe is a valuable research tool if you need to understand… • Pharmacists opinions • Strength of your Brands with Pharmacists • Competitive benchmarking with Pharmacists • Your go-to-market sales and marketing program impact/influence with the Pharmacists • Trends overtime on Pharmacist brand awareness or category insight • Provides the research flexibility you need to ensure you get the answers you require on a timely basis

  3. Program Overview/Methodology: • Survey questions provided in person to the pharmacist • 3 Closed-end questions permitted per survey cycle • Minimum sample size of 250 pharmacists • Covers all major pharmacy banners • Approximately 78% Drug, 12% Mass and 10% Food with Pharmacy • It is possible to increase the sample size for regional, channel or specific banner/chain insight at an additional cost to meet your specific needs. Larger studies will have the opportunity for web based access as well. • Results within 3-4 weeks of approval to the questions and start of the survey • For program costs for 3 closed ended questions with a minimum 250 pharmacists, please contact TMG.

  4. Program Overview/Methodology: • Regions covered: • Within the minimum 250 pharmacist surveyed, results will be broken down by the four regions, drug channel and SDM. The four regions are: • West (B.C., Alberta, Manitoba, Saskatchewan) • Ontario • Quebec • Atlantic* (Nova Scotia, P.E.I., New Brunswick) • Major Chains/Banners Covered* • Shoppers Drug Mart, Rexall/Pharma Plus, London Drugs, PJC, Pharmasave • Wal-Mart, Zellers • Loblaws *Data breaks require a samples size of 30 as minimum to report

  5. Sample questions: • How often do Customers ask your recommendation or have questions in the nasal spray category? Frequently, Sometimes, Infrequently, Never • What Brand of cough syrup do you tend to recommend most often? Pick one. • Do feel you are getting product support on Brand X? Yes or No. • What new product in the analgesics category do you feel most comfortable recommending? Pick one. • How likely are you to recommend Brand X to your Customers? Frequently, Sometimes, Infrequently, Never

  6. Pharmacists Awarenessof New Product X Sample Output page n=270 n=75 n=102 n=61 n=32 n=200 n=55 n=70

  7. Additional Pharmacy Probe services: • Delivery of Literature, Sample or premium • In-store hand delivered literature of selling material to the stores key decision makers (pharmacists, owner, front shop manager, beauty advisor) to over 3000 retail pharmacies • Causal Data Collection • Turn information into knowledge and make better informed business decisions! • Validate distribution, pricing, displays, planogram compliance or competitive activity. Pictures can also be provided. • Coverage/Pricing • All targeted outlets covered within 6 weeks • Literature Delivery: For pricing on one piece or multiple pieces please contact TMG. • Causal Data Collection: For pricing on data collection and/or picture needs please contact TMG. Minimum 250 stores for all services.

  8. Learn more on how you can benefit from this new valuable research tool. Paul Cira Managing Director Towerstream Management Group Inc. 416-728-1362 paulcira@towerstreamgroup.com www.towerstreamgroup.com

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