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APRIL 2014. AGENDA. COMPANY UPDATES. MARKETING. Welcome New Team Members Bay Club Retreat update: April 16–18 Ross Valley update – Reservation Sugar / Salesforce & Motion Soft Update. April Advertising Email Calendar Preview of new Bay Club Website
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AGENDA COMPANY UPDATES MARKETING Welcome New Team Members Bay Club Retreat update: April 16–18 Ross Valley update – Reservation Sugar / Salesforce & Motion Soft Update • April Advertising • Email Calendar • Preview of new Bay Club Website • Preview of Purl Direct Mail hitting in April / review March (3-day pass / save up to $500 off I-fee on Executive and Club West levels) SALES UPDATE AND MARCH FINISH • 100% Club winners • MarchWinners • April Budget • April pricing, promotions, etc.
MARCH 2014 HIGHLIGHTS SALES ATTRITION
100% CLUB WINNERS CIRCLE – MARCH 2014 UNITS, DUES, & I-FEES Shelly Alifano – BCRS Matthew Boucher – BCRS Luke Gillard – BCRS ShananScarpantonio – BCRS Dan Begin – BCCS Daniel Fisher – BCCS Chris Hardwick – BCCS RJ Barron – BCSC Karen Goodwin – BCSF Frank Pezzullo – BCSF Ashley Milbridge – BCM Wayne Hertzka – BCM Rebecca Baker – BCG Bianca Bahman – BCG Daniel Asher – BCSFT Spencer Belideau – BCC Johnny Heshmati – BCC
MARCH LEADERBOARD | TOP 5: TOTAL I-FEES 5th Place: Writing $18,450 for a $200 Bonus Chris Hardwick 4th Place: Writing $20,875 for a $400 Bonus Luke Gillard 3rd Place: Writing $23,575 for a $600 Bonus Dan Fisher 2nd Place: Writing $25,625 for a $800 Bonus Shelly Alifano 1st Place:Writing $25,950for a $1,000 Bonus Dan Begin
MARCH LEADERBOARD | TOP 5: TOTAL DUES 5th Place: Writing $7,130 for a $200 Bonus ShananScarpantonio 4th Place: Writing $7,256 for a $400 Bonus Dan Fisher 3rd Place: Writing $7,774 for a $600 Bonus Dan Begin 2nd Place: Writing $7,860 for a $800 Bonus Luke Gillard 1st Place:Writing $9,200for a $1,000 Bonus Shelly Alifano
APRIL BUDGET SALES ATTRITION
APRIL REFERRAL PROMOTION APRIL REFERRAL PROMOTION • Refer a friend who enrolls on a single site and receive $100 referral credit. • Refer a friend who enrolls on a multi-site up to Club West Fitness level and receive a $200 referral credit. • Refer a friend who joins on CWP and receive triple referral credit – $300. • Refer a friend who joins on a Home Club Ross Valley CWP and receive $500 referral credit. • (All referral credits are subtracted from the membership I-fee upon joining and deducted from MD I-fee buckets.)
UPGRADE OFFER HAS NOW EXPIRED REGULAR UPGRADE OFFER IN EFFECT $250 Change fee and pay difference in dues to upgrade your membership.
APRIL UPGRADE DETAILS CWP UPGRADE a. If a member is holding a membership less than one year member must pay the full I-fee to upgrade b. If a member is holding a membership over 1 year upgrade to CWP and pay difference in rack rate of what they currently hold and either the individual, couple or family CWP membership rack rate c. If a member is holding a CWP membership less than a year and wants to upgrade to the Couple or Family CWP than pay the difference in the I-fee of what they paid and CWP category they are upgrading into. EX: CWP Ind. Paid $2400. Upgrade to CWP Couple $3000 –they pay difference of $600 and difference in dues! d. If a member is holding a CWP category membership for over a year and wants to upgrade to Couple or Family CWP, then he or she will pay an upgrade fee of $250 and difference in dues WEB SITE OFFER: Take a Tour and Receive a Three-Day Guest Pass (First time close-Cash in your 3 day pass for $100 off I-fee! Does not apply to CWP memberships) Enjoy a club tour and receive a complimentary thee-day guest pass as our gift to you. Click here to contact a club representative and you could be enjoying a club by the weekend! First-time visitors only; must be 18 years or older and a local resident. Pass must be activated by April 27, 2014. Offer ends April 30, 2014.
APRIL PROMOTIONS CWP PROMOTION Join in April and receive $500 off the CWP membership category. Applies to both RV Home Club CWP and Regular CWP memberships! FAMILY MEMBERSHIP PROMOTION Join in April and receive a $250 gift card on all Executive, Club West and San Diego Club Family Memberships NEW TRAFFIC DRIVER: Marketing is sending out a closingET (e-mail blast) on April 23rd
APRIL PROMOTIONS DIRECT MAIL COMMUNICATION- APRIL 4 PURL DROP Tomorrow drops our April Direct Mail piece going to approximately 85,000 homes. Marin and San Diego will have a 7 mile radius from the club, South Bay Clubs will have a 5 mile radius, and the San Francisco Clubs will have a 2 miles radius. This radius should optimize performance for all regions. Also with this drop we have cut out any poorly performing mosaic profiles, which should create more qualified responses. Marketing will review what the piece looks like. All regions have a "3-day pass offer" plus receive up to $500 off the enrollment fee on all Executive and Club West level of memberships. Tour offer: Come in take a tour receive a 3 day pass.Offer ends April 27th. ALUMNI PRICING April – Alumni – No Alumni pricing is in effect during our sports resort season
APRIL PROMOTIONS NEW NORTH BAY EXECUTIVE RACK RATE PRICING NB Executive Rack rate pricing mirrors South Bay pricing: $500 off the Rack Rate plus receive a $250 Gift Card on Family membership
APRIL PROMOTIONS SAN FRANCISCO CAMPUS TENNIS MEMBERSHIP RACK RATE
ADVERTISING & ANALYTICS KCBS & KLLC Radio DIRECT MAIL DIGITAL DISPLAY SEARCH KLLC Radio | April 14–May 5 KCBS Radio | April 10–28 PURL drops April 4 | single & familyOffer, Complimentary 3-day pass Trade Desk, Pandora Giants Homepage Takeover Google Bing/Yahoo
