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Objectives

BBI 3415 Professional Writing Units 7-10 Assoc. Prof. Dr. Tan Bee Hoon tanbh@fbmk.upm.edu.my Tel: 03 8946 8911. Objectives. To discuss mid-term exam results and to give feedback to the exam questions To discuss Assignments 1 and 2 To present Units 7-10 To provide guidance for the final exam.

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Objectives

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  1. BBI 3415Professional Writing Units 7-10Assoc. Prof. Dr. Tan Bee Hoontanbh@fbmk.upm.edu.myTel: 03 8946 8911

  2. Objectives • To discuss mid-term exam results and to give feedback to the exam questions • To discuss Assignments 1 and 2 • To present Units 7-10 • To provide guidance for the final exam

  3. Learning Schedule

  4. UNIT 7 Writing Complaints and Replies to Complaints Learning Objectives: • To understand the purposes of writing a complaint letter • To use the appropriate steps to organize a complaint letter • To understand the purpose of writing a reply to a complaint • To use the appropriate steps to organize a reply to a complaint letter

  5. 7.1 Purposes of Writing a Complaint Letter Complaint letters are aimed to find answers and solutions to the problems faced or to obtain satisfaction from being heard. The emotions in writing the letter are important. Avoid using an angry tone.

  6. 7.1.1 Examples of Complaint Letters • misleading claims in advertisements • unhygienic conditions in a restaurant • mistakes in the statement of account • unfriendly service in a retail outlet • late delivery of the merchandise ordered • faulty wiring in the new electrical appliance

  7. 7.2 Steps to Organize a Complaint Letter *Refer to pp.44 & 45

  8. 7.3 Purposes of Writing a Reply to a Complaint Letter • Adjustment Letter – A reply letter to a complaint • Reasons for replying to a complaint letter: • Realize a problem you may not be aware of, and to find a way to solve it • Be fair to your customer who deserves at least a courteous reply

  9. 7.4 Steps to Organizing a Reply to a Complaint

  10. UNIT 8 Writing Application Letters and Resumes Learning Objectives: • To identify the types of application letter and resume • To understand the purposes of writing an application letter and a resume • To identify the appropriate steps in writing application letters and resumes • To use the guidelines for writing application letters and resumes

  11. 8.1 Introduction • In job applications, two important documents should be prepared : • An Application Letter • A Resume • An application letter is usually sent together with a resume.

  12. 8.2 Types and Purposes of Application Letters and Resumes • Two Types of Application Letter

  13. 8.3 Purposes of Writing Application Letters Two purposes : • To draw clear connection between the job you are seeking and your qualifications listed in the resume. • To ask the potential employer for an interview

  14. 8.4 Resumes • Types of Resume *Sometimes both types are combined to write a resume. It depends on the writer to decide which type to adopt.

  15. 8.5 Purposes of Writing Resumes • Two purposes : • To give the potential employer a summary of your abilities, skills and experiences. • To get you an interview if the employer finds that your qualifications meet the job requirements. A well-written resume will make you a stronger candidate in the competitive market.

  16. 8.6 Basic Steps of Writing Application Letters

  17. 8.6 Basic Steps of Writing Resumes Brainstorm for ideas that highlight your strength, skills and abilities such as : • Education • Relevant university courses • Research Papers • Working Experience • Co-curricular activities • Volunteer Work • Interests • Sports

  18. 8.6 Basic Steps of Writing Resumes *Refer to the sample letters and resumes in your text (pp.192 -195, 198 -203)

  19. Guidelines For Writing Application Letters • Proper use of the business letter format • Appropriate connection between your background and the requirements • Adequate balance between brevity and details • Relevant introduction • Sufficient specifics (dates, numbers, names) • Upbeat, positive tone • Correct grammar and mechanics • Overall neatness, professional-looking quality • Adequate spacing

  20. Guidelines For Resumes • Appropriate type of resume and sufficient content • Consistency of phrasing • Appropriate use of action verbs for descriptive phrases • Consistency of punctuation style • Correct grammar and mechanics • Appropriate headings • Consistency of typography (font size, types of font) • Adequate spacing • Readability • Overall neatness, professional-looking quality

  21. UNIT 9 Forwarding an Argument Learning Objectives: • To identify the parts of a report • To identify the functions of a report • To identify the format of a report • To use the noun phrase in given and new information

  22. 9.1 Introduction • Follow Pfeiffer’s ABC format organization (Technical Writing: A Practical Approach, 1997) • The ABC refers to • Abstract • Body • Conclusion

  23. 9.2 Abstract • Abstract refers to that portion of information that gives immediate overview of the report. • Other terms are used, such as Introduction and Summary, Executive Summary, Executive Overview. • It serves to catch the audience attention, to orient the audience to the subject of the report, and to define the purpose of report.

  24. 9.3 The Body • The body of the report contains the essential details. It must be presented logically. • Some useful tips : • Use headings to provide the lead-in to the discussion • Use sub-headings which should be preceded by a short lead-in paragraph • Move from the general to the specific

  25. 9.4 The Conclusion • This section emphasizes the major findings. • Implications are included to indicate the projection or awareness of possible reactions and further development that may arise from the findings. *Refer to p.4 for other considerations on the ABC format

  26. 9.5 Functions of Reports • Problem Analyses • Recommendation • Progress • Evaluation • Laboratory

  27. UNIT 10 Forwarding an Argument Learning Objectives: • To identify the guidelines for constructing an argument • To identify the type of argument • To use visuals effectively

  28. 10. Introduction • All technical reports are argumentative in nature. • An argument means making claim that something should be believed or done, plus proof or good reasons in believing or doing it.

  29. 10.1 Guidelines forconstructing arguments • Use evidence to support claims • Sequence your points for maximum impact • Be logical • Cite established authorities as a cross reference • Two types of argument: • Argument of fact • Argument of policy

  30. 10.2 Using Visuals Effectively • Advantages of using graphics: • Help to simplify • Reinforce ideas • Attract attention • Communicate even better than words • Types of visual aids (*refer to pp. 8-21) • Bar graph • Line chart • Table • Pie chart • Flow chart

  31. 10.3 Guidelines for using graphics • Use graphics for a clear purpose • Use accurate information and do not contradict the written text • Refer to the graphics in your writing • Number the graphics accordingly • Use consistent titles for all graphics • Position the graphics close to the text • Provide a key or legend to explain the symbols

  32. The EndHappy Studying  &Good Luck 

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