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Fundraising Database

Fundraising Database. By Rachael Rice. Fundraising Database= Your Campaign Workbench. All of the fundraising TOOLS we will discuss today: Call time Events E-mails Mail Finance committee Will perform at their best on a solid, full, complete “WORKBENCH”: Your FUNDRAISING DATABASE.

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Fundraising Database

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  1. FundraisingDatabase By Rachael Rice Materials property of Rice Consulting.

  2. Fundraising Database=Your Campaign Workbench All of the fundraising TOOLS we will discuss today: Call time Events E-mails Mail Finance committee Will perform at their best on a solid, full, complete “WORKBENCH”: Your FUNDRAISING DATABASE Materials property of Rice Consulting.

  3. Function, Format & Content Function of Campaign Fundraising Database: • Stores prospect information • Stores donor information • Stores donor history • Is plural: FunctionS • Is sort-able • MDCRIS ≠ Fundraising Database ≠ MDCRIS • MDVAN (Voter File) ≠ Fundraising Database ≠ MDVAN Materials property of Rice Consulting.

  4. Function, Format & Content Format of Campaign Fundraising Database: Each contact should have this basic information • Prefix • Full Name • Partner/spouse • Full Mailing Address • Organization • Employer • Occupation • E-mail • All Contact phone numbers • Biographical Notes • Contribution History • Pledges Materials property of Rice Consulting.

  5. Function, Format & Content Content of Campaign Fundraising Database Before you add someone to your database, ask: • Do I know this person/know of this person? • Do I have a connection to this person/ organization? If YES to 1 or 2, then ask: Can I ask this person for a contribution? Hint: Do not try to tap into their brain!!! Materials property of Rice Consulting.

  6. Function, Format & Content Content of Campaign Fundraising Database “You can't make a good pickle by squirting vinegar on a cucumber – it has to soak awhile.” Harold J. Seymour ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Quality vs Quantity Materials property of Rice Consulting.

  7. Function, Format & Content Content: Who? • Family • Friends • Family of Friends • Friends of Family • Parents of Children’s Friends • Neighbors/Neighborhood Association Directory • Christmas Card List • Classmates • Co-Workers • Past Donors • PAC & lobbyist lists • Colleagues in your profession • Merchants and service providers at stores you frequent (haircutter, jeweler, mechanic) • Senior Citizens (special rate) • Central Committee Members (special rate) • Church Directory • Business associations (Chamber of Commerce, Rotary) • Civic Associations (Lions) • Your Rolodex / Smartphone /Outlook • Boards that you serve on • Maryland Lawyers’ Manual • Clubs (golf club, garden club) • Fundraising Lists of other Candidates/Elected Officials in the County that are published on the Maryland State Board of Elections CRIS Website: https://www.campaignfinancemd.us/Public/ViewReceipts • Every single person you meet on the campaign trail with whom you have a remotely positive experience. Materials property of Rice Consulting.

  8. Database Tips • Database = no or low cost • Find a volunteer manager BUT know your data • Update constantly • Grow constantly • Be realistic about the depth and breadth of your database • Database time is NOW Materials property of Rice Consulting.

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