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"How to get your news and stories into print, on air and into cyberspace at no cost"

"How to get your news and stories into print, on air and into cyberspace at no cost". Stefan Drew. The media needs you. Advertising has been cut .. Therefore fewer staff and smaller papers Competition from online newspapers, blogs etc. Less time to source and write stories

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"How to get your news and stories into print, on air and into cyberspace at no cost"

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  1. "How to get your news and stories into print, on air and into cyberspace at no cost" Stefan Drew

  2. The media needs you • Advertising has been cut .. Therefore fewer staff and smaller papers • Competition from online newspapers, blogs etc. Less time to source and write stories So you can fill the gap

  3. Media Releases • 5 W & 1H • Who, what, why, where, when , how. • Good short descriptive headline • Into para of 5W ad 1H • Expansion para • Quotes • Ends • Notes to editors • Pictures

  4. Send to media • Newspapers • Magazines – general interest and trade/specific • Radio • TV • Freelance journalists • Websites

  5. Newspaper & Magazine Articles & features

  6. Online Articles & Features • Write them .. Send them

  7. Radio Topics include • Woolworths • Cigarette pack advertising • Does advertising work? • Interactive advertising • Impact of Olympics on business • Etc. … hundreds of topics over the last 25 years

  8. Radio 4 • BBC local stations • BBC World Services - >70 countries • ABC • From UK, Portuguese palaces and Italian beaches

  9. Websites and blogs • Experian • ThomsonLocal • Equifax • And hundreds of other websites • Your own • Guest blogging

  10. Your Own Website and/or Blog

  11. Newsjacking • London Met Uni and the Visa Scandal • Newsjacking = Coverage in numerous papers and on websites

  12. Stefan Drew01926 632794www.StefanDrew.comRequest your Top Five Marketing Tips and get regular free advice & information on how to market your businesswww.StefanDrew.com

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