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Online Marketing: A Tactical Guide Pt. I

Online Marketing: A Tactical Guide Pt. I. Thomas McClintock, COO NSI Partners. Goal: Parents through the door. 4 Problems to Solve. Compelling Content. Calls to Action. Traffic. Mobile. 4. 2. 3. 1. Traffic. Target your content to an audience likely to share

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Online Marketing: A Tactical Guide Pt. I

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  1. Online Marketing:A Tactical Guide Pt. I Thomas McClintock, COO NSI Partners

  2. Goal: Parents through the door

  3. 4 Problems to Solve Compelling Content Calls to Action Traffic Mobile 4 2 3 1

  4. Traffic • Target your content to an audience likely to share • Participate in the communities where your audience already gathers • Make your site’s content SEO-friendly

  5. Traffic • Use Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc. to share your posts and find new connections • Monitor your traffic and pay attention to the results • Add graphics, photos and illustrations

  6. Traffic • Incorporate great design into your site • Enable subscriptions via feed + email • Survey your readers • Add value

  7. About the Conference For information about the 2012 Adventist Education Teachers’ Convention, August 5-8, 2012 at the Gaylord Opryland Resort and Convention Center, Nashville, Tennessee, visit: http://www.nadk12teachersconvention.org

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