Promoting Canada as a Study Destination in India Synergy Education Conference October 6-7, 2011

1. Promoting Canada as a Study Destination in IndiaSynergy Education ConferenceOctober 6-7, 2011 STUDYING IN CANADA Lee-Anne Hermann Deputy Director and Trade Commissioner Edu-Canada: International Promotion of Education in Canada Foreign Affairs and International Trade Canada

2. Promoting Canada as a Study Destination • The Current Situation • Indian Students in Canada • Canada’s Engagement • Latest Research • Canada’s International Education Strategy

3. The Current Situation • International students contribute (2008) : • $6.5 billion annually to Canada’s economy • $291 million in direct government revenues • employment for 83,000 Canadians • Attracting young international Highly Qualified Persons (HQP) including holders of technical degrees in key trades sectors continues to be highly competitive among major industrialized countries • Canada’s education sector is gaining momentum in priority markets (especially in China, India and Brazil) • Countries which spend more on marketing are ahead of Canada in certain areas, but Canada’s advantages remain yet to be discovered – there is considerable room for growth

4. Indian Students in Canada • Mobility choices broadening with expectation for service and quality • Burgeoning middle class • Wealth in second tier cities • Internal competition will lead to pursuit of quality, foreign-based education • Economic barriers decrease but interest in career outcomes increasing (broadening from business/engineering)

5. Indian Student Enrolment in Canada: Snapshot 17,530 long-term students from India studying in Canada of which 11,533 entered in 2010 8% of Canada’s long-term international student population Strong diaspora in Canada with more than 1 million Indian immigrants – support system

6. Number of Indian Students Entering Canada by Year Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

7. Indian Students in Canada: Share of the Pie Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

8. Indian Students in Canada by Sector 2010 2009 Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

9. Indian Students in Canada: Sectoral Analysis Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

10. Student Partners Program: A Success Story in the Making

11. Citizenship & Immigration Canada, RDM: 2010 Facts and Figures

12. India - The Current Environment • Education plays an increasingly important role in Canada’s growing relationship with India • Education featured on agenda of recent high-level visits to India • Canada faces challenges in the Indian education market, including: • Information gap penetration regarding Canada’s excellence • Slow growth in visibility of Canada’s education brand • Limited on-the-ground support network, although this is changing • Regulatory framework can impede partnership growth

13. Canada’s Education Strategy in India • Canada’s Education Strategy in India aims at: • Delivering well coordinated initiatives to promote awareness of Canada’s education • Providing market intelligence and support to Canadian institutions • Informing students and influence brokers of education and career opportunities • Facilitating networking and collaboration between Canadian and Indian institutions through visits, seminars, workshops, outcalls, etc. • Engaging on skills training, in coordination with new Public Private Partnership (PPP), National Skills Development Council (NSDC), Association of Canadian Community Colleges (ACCC) and Sector Skills • Increasing Canada’s presence through traditional and social media engagement

14. Canada’s Education Strategy in India: Key Activities Education Exposure/Familiarization Tour to Canada in collaboration with provinces Advocacy/brand building activities through participation at Education events: FICCI Higher Education Summit, November 11-12, 2011 Techfest Mumbai, January 2012 West Bengal and Bhutan Outreach, January 2012 Alumni database development Education leaders outreach to Canada Student information seminars/ webinars / live chats Agent familiarization seminars/ webinars

15. Latest Research Commissioned by Edu-Canada • Economic Impact of International Education in Canada (2008) • $6.5 billion/ year • Best Practices on Managing the Delivery of Canadian Education Marketing • Identify best practices • Provide guidance to policy makers • Leverage and Network Strategy for International Education Conferences Handbook • Full reports available online: www.international.gc.ca/education • ComingSoon: • An Assessment of Canada’sCapacity for International StudentEnrollment • Canadian AwardOpportunities for Canadian Students • Economic Impact of International Education in Canada

16. The Budget presented to the House of Commons on June 6th, 2011, stated: A New International Education Strategy Innovative and outward-looking colleges and universities are key partners in developing a diverse, skilled and internationally focused workforce. Budget 2011 allocates $10 million over two years to develop and implement an international education strategy that will reinforce Canada as a country of choice to study and conduct world-class research. Elements of the strategy will include promotion and advertising initiatives; strengthening of international representation in key markets; and the development and dissemination of market intelligence for institutions. This will strengthen our engagement with emerging economies and ensure greater collaboration between Canadian and foreign institutions. An advisory panel reporting to the Ministers of Finance and International Trade will be established to make recommendations on the strategy and to set out the contributions of all partners. Canada’s International EducationStrategy – The Future

17. Thanks! Questions? Your professional resource A central source for promotion www.edu-canadapro.gc.cawww.educationau-incanada.ca Contact us: W: www.international.gc.ca/education E: edu-canada@international.gc.ca T: 613-944-0762