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Sonera in brief

Sonera in brief. Sonera. Leading provider of mobile and advanced telecommunications services By combining its expertise in mobile communications, the Internet and service provision, Sonera aims to grow and operate even in selected international markets Leading market position in Finland

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Sonera in brief

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  1. Sonera in brief

  2. Sonera • Leading provider of mobile and advanced telecommunications services • By combining its expertise in mobile communications, the Internet and service provision, Sonera aims to grow and operate even in selected international markets • Leading market position in Finland • Growth opportunities in Europeand Eurasia

  3. Sonera is a growth company MEUR 2001 2000 Revenues 2 187 2 057 Profit before extraordinary items and taxes 445 1 860* Personnel 10 482 10 305 * Includes significant capital gains

  4. Sonera’s ownership breakdown Foreign investors 34% Finnish State 53% Domestic institutions and public 13% Market capitalization at the beginning of 2002 was €EUR 6.5 billion. Sonera is listed both on Helsinki Exchanges (1998) and on Nasdaq (1999).

  5. Revenue breakdown 2001 Fixed network business 34% Mobile communications 55% Service business 11% 93% of revenues generated in Finland

  6. Mobile communications • Sonera’s market share in Finland over 60% • About 2.5 million subscriptions • Numerous leading edge services, e.g. GPRS connections, positioning services, and mobile payment applications • High customer loyalty, positive trend in average monthly use per subscription 55 %

  7. Service business • Sonera is the leading Internet service provider in Finland • Zed mobile services operate in five countries • Application services for businesses (ASP) • Management software for wireless and Internet services - Sonera SmartTrust 11%

  8. Fixed network business • Efficient fixed network solutions for businesses and consumers • Fixed network voice and data services • subscriptions, voice products, leased lines and total solutions • Equipment sales and other operations • equipment sales, customer financing, network construction and maintenance 34%

  9. Investments in international operators

  10. Market areas

  11. Sonera’s course To international markets To services To a unified Sonera To customer focus From Finland From networks From portfolio companies From technology focus

  12. Profitable growth • Competitive and innovative total services that make life easier for both business and consumer customers in Finland • In international markets, focus on business customers • Technology and management software for other operators, too • The company’s 2G and 3G holdings are financial investments aiming at increase in value

  13. Near-term action plan • Unifying customer relationship management, and more efficient utilization of Group synergies • Improving market orientation • Driving forward asset disposals, but avoiding ”fire-sales” • Scale-down of the service businesses while retaining innovative strengths • Capitalizing on best-of-breed Finnish mobile business to achieve capital-efficient transition to new generation of mobile communications

  14. Values guide Sonera andthe Sonera employees • Customer orientation - customer first • Performance - profitable growth • Reliability - experience and responsibility • Leadership - creating new through expertise • Respect for the individual - interaction and cooperation

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