Online and Voice Enabled Communities: Sociology Meets Technology

1. Online and Voice Enabled Communities: Sociology Meets Technology

2. Changing Landscape • Internet e-commerce has lured home buyers and closed sales • Now, after-the-sale electronic services are becoming just as important. Many home buyers want electronic links that tie them to the community where they bought their home. • A community Intranet is an amenity not unlike the tennis courts and swimming pools that are drawing cards in other communities. • Online communities are bringing neighbors together and setting communities apart.

3. What is an Online Community? • An online community is a group of people who interact and share information online based on common interests or affiliations. • People participate in online communities for a variety of reasons. These include the need to: • Transact business • Get answers to questions • Get other people’s perspectives on products • Share and leverage best practices • Discuss mutual interests or explore circumstance based issues. • Discuss and learn about sports and hobbies.

4. Members Interact • Members in an online community may interact • one on-one or in groups. Interaction may take a • variety of forms including: • Posting comments on a message board to ask questions and share ideas. • Conducting an e-mail discussion on a neighborhood topic by subscribing to a member list and following the threaded e-mail interaction. • Participating in an online polls • Commenting on featured community articles • Live interaction in chat rooms.

5. Members Look for Information • What's cooking down at the swimming pool? • Any bridge players in this neighborhood? • That leaky faucet is driving me crazy, I wonder who I can trust to fix it. • Any garage sales this weekend? • Any coupons online before I go shopping? • I wonder what kind of stuff that store down the street sells? • I need to find a reliable neighborhood babysitter. • When is the next HOA meeting?

6. Online Community Technology • Deep & fully integrated content,community and commerce • Support for marketing promotions & personalization • Powerful browser based Command Center for ease of administration • Extensive built-in reporting and management capabilities • Multilingual ready

7. Back-Office Site Management Application • Security Roles and Levels • Add and manage new network sites • Web-based Content Management • Enables Top – Down Network Control • Template-based site replication • Back office e-commerce management • Lists & Newsletter management • Promotion management • Member management

8. Integrated Content Management System • WYSIWYG and HTML content editing • Staged Publication Workflow • Version Control and archiving • Build, Edit & Publishing Tools • Automated Content Delivery • Upload files and images WYSIWYG and HTML Content Management

9. Flexible Content Sourcing Options • Syndicated content • News • Radio • Weather • Financial Information • Entertainment • Proprietary Content • Member generated content • Columns

10. Community Building Applications • Chat Rooms • Clubs & Organizations • Discussion Boards • Clubs • E-cards • Classified Ads • Links • Tell A Friend • Forums • Games • Member Profiles • Branded E-mail • Business Directory • Interactive Calendar

11. Integrated E-commerce Capabilities • Credit card processing • Online transaction and invoice tracking • Full featured product catalog • Categories • Custom attributes • Product images • Search capabilities • Support for vendor managed stores • Multilingual full featured shopping cart • Comprehensive sales reports

12. Bilingual Capabilities • Content Management • e-Commerce • Cookie Based Language Preference • Multilingual Publishing Tools • Automated Translation Workflow • Translation Libraries

13. Reporting and Analysis • Built-in tools that help you understand and manage your community: • Total site visits • Average time on site • New member visits • Repeat visits • Unique visitors • Most visited page • Sales transactions • Ad sales reports reports • Member growth reports • Affiliate traffic hits • And more…

14. One-to-one Marketing • eMarketing capabilities • Promotions & Campaign Management • Dynamic content serving on customer profile • Dynamic language presentation • Personalized newsletters • Member personal homepage

15. Community Platform Technology • Microsoft technology • Tiered distributed architecture • Centralized network control through the back office command center. • Open Application Environment – Integrates to Legacy & ERP Data • Scalable, reliable back-end architecture – Scales to meet traffic needs • Available as an ASP or deployed on your servers.

16. Software and services for development and management of dynamic data driven community web sites and web applications. • Software • Unified hosting platform • Content management system • Integrated e-commerce • Palette of Web-based applications • Currently in Version 3.2 • Services • Web site development and deployment • Hosting, support and application management • Integration with existing IT applications • Creative services

17. Site Admin Site Admin Site Admin Site Admin

18. Command Center • Branding • User Administration • Feature Administration • Streamline workflow • Site Design • Global Content • Security • Site Structure • Distributed Management of Web Sites • Content Localization • Individual Look and Feel • Personalized Community

20. Syndicated content • News • Audio/Video • Financial Information • Entertainment • Proprietary Content • Site sponsored content • Newsletters • Press Releases • Member generated content • Member personal pages • “On-the-fly” content creation • Dynamic on member profile

21. Sub-communities • Business Directory • Interactive Calendar • Member Profiles • Classified Ads • Community Links • Forums / Discussion Boards • Chat Rooms • Digest • Careers • Referrals • Branded E-mail • E-cards

22. Multiple unique stores • Full featured product catalogs • Product Categories • Custom attributes • Product images • Product Search capabilities • Credit card processing • Electronic check processing • Online transaction and invoice tracking • Multilingual full featured shopping cart • Sales reports • Support for vendor managed stores

23. Promotions & Campaign Management • Personalized newsletters • Surveys • Web Polls • Automated e-mail messages • Reporting and Analysis

24. Security Roles and Levels • Add and manage new network sites • Web-based Content Management • Enables Top – Down Network Control • Template-based site replication • Back office e-commerce management • Lists & Newsletter management • Promotion management • Member management xCatalystCommand Center Admin Interface

25. WYSIWYG and HTML content editing • Staged Publication Workflow • Version Control and archiving • Build, Edit & Publishing Tools • Automated Content Delivery • Upload files and images WYSIWYG and HTML Content Management

26. Microsoft technology • Tiered distributed architecture • Centralized network control through the back office command center. • Open Application Environment – Integrates to Legacy & ERP Data • Scalable, reliable back-end architecture – Scales to meet traffic needs

27. Site Initiation Creative & Content Implementation QA Release Start 4 - 6 Wks < 2 Wks 7 – 8 Wks • Factors impacting timeline • Custom Programming • Creative and content development

28. Reliability • Proven and reliable code base in third release • Platform has been in use for 3-plus years • Cost • Lower total cost of ownership • Simplified content management • Content maintenance by non-technical personnel • Long-term confidence • Unequaled breadth and depth of features available in current version • Flexible and easily adaptable to any business model • Ongoing platform development • Integrates easily with other applications

29. Why VoiceTarget? • Only community software solution with integrated content management, e-commerce and community features. • Unequaled breadth and depth of features. • Proven and reliable code base. • Flexible and easily customized by line of business workers. • Deployed for a single site or a network of related sites. • Lowest total cost of ownership. • Easy to maintain and update. • Community Portals can be Voice enabled to allow access via the Internet or Telephone.

30. For More Information Please Contact: Jim Wiseheart, President Voice: 713-625-4000 x1001 Email: jimw@celebration.com