Body of Knowledge Competitiveness

1. Body of KnowledgeCompetitiveness Anukul Tamprasirt

2. Courses Overview • The Theory: Competitiveness • The Implication:Cluster Development Agents (CDA)Development Note: Competitiveness must be taken prior to CDA Development

3. Courses Overview • The Theory: Competitiveness • Why Competitiveness • Competitiveness Theory • Next Generation of Competitiveness Theory • Cluster

4. Courses Overview • The Implication:Cluster Development Agents (CDA)Development • CDA Competencies • Psychology & Motivation • Cluster Implementation Methodologies • Managing Cluster Initiatives

5. The Theory: Competitiveness of The Nation

6. Course Overview

7. Course Objectives • This competitiveness course was developed from multidiscipline academic principles i.e. economic, industrial development, management and etc. This is a theoretical subject covers overall concepts of modern management, Globalization and New Economy, Competitiveness concepts and theoretical models, Cluster for Competitiveness, Social intervention and etc. This course can be used for various objectives i.e. Entrepreneurial Development, Social and Economic Policy Intervention, and etc. It consists of 8 Modules by which can be taught using 45 Hours with 3 academic credits.

8. Modules • Module 1: Modern Management • Module 2: New Economy and Globalization • Module 3: Competitiveness Overview • Module 4: Competitiveness Concepts • Module 5: Competitiveness Theories • Module 6: Cluster for Competitiveness • Module 7: Other Consideration for Competitiveness • Module 8: Conclusion

9. Module 1: Modern Management

10. Module Objectives • This module covers the understanding of Modern Management Concepts and their Evolution i.e. Boston Matrix Model, DISC, Balance Score Cards and etc. The contents in this module consist of: • Modern Management Overview and History • Example of Modern Management and Psychology Concepts

11. Modern Management Overview and History

12. Modern Management Overview • Modern Management • Business Management • Industrial Management • HR Management • Strategy • Psychology • High Technology • Etc.

13. Evolution of Management World War I World WarII 9/11 1900 2000 1964 Management Grid 1980 Five Force 1992 BSC 2005 Blue Ocean 1911 Scientific Management 1961 Split Brain 1970 BCG Matrix Competency 1985 The Value Chain 1995 Whole Brain 1928 DISC 1990 Dynamic Diamond Decade of Brain Industrial Economics

14. Examples of Modern Management and Psychology Concepts

15. Personal Behavior Model (DISC)

16. BCG Matrix Competency

17. Balanced Score Card (BSC) Financial Customer Value Proposition Learning & Growth Internal Biz Process

18. BSC

19. BSC Strategy Mapping

20. Molecular Economy • Nano • Genomics • Digital

21. The Future Leap Frog Technology Productivity Improvement Knowledge Base Paradigm Shift

22. “The Bottom Line”Focusing On Strategy STRATEGY BUSINESS UNITS EXECUTIVE TEAM INFORMATION TECHNOLOGY HUMAN RESOURCES BUDGETS AND CAPITAL INVESTMENTS

23. Module 2: New Economy and Globalization

24. Module Objectives • This module illustrates the impact of globalization, new economy and the recent development of information technologies and other future trend other advanced technologies impacting world economic development. This module covers: • New Economy • Globalization • Information Technology Era and Future Trend

25. Learning from the “Guru”

26. Peter Drucker • The most influential person in the modern management • Define knowledge base economy “Guru” - “Charlatan” is too long.

27. New Economy

28. New Economy • Industrialization Era • Globalization • ICT Economy • Molecular Economy…..

29. Tangible Intangible Values in New Economy From To • Solution Provider • Low Cost • Screen to Screen • Face to Face • Mass Advertising • Target Advertising • Real Time Communication • Clock Time Communication • Corporate Ambassador • Salesmanship • Market share • Mind Share • Maximum of Sale Volume • Maximum of Access • Transaction • Relation • Output • Outcome

30. Globalization

31. Evolution and Influencing power of ICT -> Flatted World “Globalization” The World Is Flat Steroids In Forming In sourcing Supply Chain Off Shoring Outsourcing Uploading Work Flow Software Internet and Web Brower 1991 PC and Window 1990

32. The Emergence of New Economy • Mass manufacturingCompetition is Over • Value ofintangible assets • Soft infrastructure critical • Focus on activities not industries Creative Economy Demand Knowledge, Innovation

33. Information Technology Era and Future Trends

34. “The Paradigm Shift”

35. Paradigm Shift (e-everything)

36. Intelligent(Info-Mobility)

37. Info auto-mobility • Location Based Services (LBS) and payment systems • Positioning • Travel/traffic information services • Fleet Management information services • Integrated safety Management • Intelligent management of road, rail, maritime & air • transport-people and cargo • Intermodality, interoperability

38. From the Luxury to Necessity • Productivity Grain • Efficiency Development • Business Necessary • Life Style • Live Dependency

39. Digital Life Source: IT Industry – New Growth Engine: Digital Contents Industry Promotion Policy, MIC, Korea

40. Module 3: Competitiveness Overview

41. Module Objectives • In this module explains the essential of world competition and the necessary of new world economic impacted by innovation and recent technologies discovery. This module consists: • Principle of Economic • Why Competitiveness is necessary? • What is Competitiveness?

42. Principle of Economic

43. New Industrial Economic

44. Components Of The Macro Environment Demographic Economic Industry Environment Political/Legal Global Competitive Environment Technological Sociocultural

45. National Business Environment

46. Why Competitiveness is necessary?

47. Productivityand Growth of The Nation

48. Integration of Macro- and Microeconomic Reforms

49. What is Competitiveness?

50. Sustainability of The Nation