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The OJ Book Debacle

The OJ Book Debacle. Rupert Murdoch. "I and senior management agree with the American public that this was an ill-considered project. We are sorry for any pain this has caused the families of Ron Goldman and Nicole Brown Simpson.". News Corp Owns. SYNERGY.

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The OJ Book Debacle

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  1. The OJ Book Debacle

  2. Rupert Murdoch "I and senior management agree with the American public that this was an ill-considered project. We are sorry for any pain this has caused the families of Ron Goldman and Nicole Brown Simpson."

  3. News Corp Owns

  4. SYNERGY • Book published by ReganBooks (a division of HarperCollins) • Interview on Fox network (Judith Regan)

  5. Pressure From • Public protests • Advertisers • Booksellers • Fox affiliate stations • Tribune Company stations • Sinclair stations

  6. Outcome Book publication cancelled Printed books will be destroyed TV interview cancelled Judith Regan lost her job

  7. Amoral Market? • What drove the News Corp decision to withdraw book and TV show? • Is this an example of the Market Model working as it should?

  8. Downside • Advertiser power • Media Corp Power (Tribune, Sinclair)

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