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Joseph C. Chen Founder and CEO, Nocturna International Ltd. February 7 th , 2018

AEON: A NEW BEVERAGE CONCEPT FOR ENERGY, RECOVERY & HYDRATION. Joseph C. Chen Founder and CEO, Nocturna International Ltd. February 7 th , 2018 301-18 Fischer-Hallman Road North Waterloo, Ontario, Canada N2L 2X3 email: joseph@nocturna.ca mobile: +1 (519) 580-8468. THE BIG FAT PROBLEM.

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Joseph C. Chen Founder and CEO, Nocturna International Ltd. February 7 th , 2018

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  1. AEON: A NEW BEVERAGE CONCEPT FOR ENERGY, RECOVERY & HYDRATION Joseph C. Chen Founder and CEO, Nocturna International Ltd. February 7th, 2018 301-18 Fischer-Hallman Road North Waterloo, Ontario, Canada N2L 2X3 email: joseph@nocturna.ca mobile: +1 (519) 580-8468

  2. THE BIG FAT PROBLEM • Global epidemic of obesity, chronic fatigue, early aging… • Sharply-increased risk of cardiovascular problems, diabetes, liver disease, cancer… • Mismatch between our biochemistry and our urban lifestyle, diet • And exposure to chemical pollutants • These are metabolic issues

  3. WHAT IF… • We rethink “healthy”, from a metabolic perspective? • Far beyond cutting carbs and added sugars, needlessly adding stimulants or vitamins, or even bacterial / yeast colonies… • …how about we clean, protect, and boost the liver – the body’s metabolic engine?

  4. Introducing AEON - a new beverage concept for the energy, recovery and hydration market specifically formulated to clean, protect and boost your metabolic engine. • Premium RTD (Ready To Drink) beverage • All natural, low carbohydrate / sugar • Vegan friendly, kosher, halal • High-end glass/metal packaging • 60 calories or less per serving • Fantastic taste - nothing artificial!

  5. THE MAGIC • Proprietary fruit, vegetable extracts • Designed to clean, protect, boost the liver • Activate metabolic, detoxification processes • Reduce sugar, other unneeded components • Multiple tuned variants • Water-soluble and completely bioavailable, with no “off” tastes • An all-natural, kosher, halal food

  6. WHAT THIS MEANS • More stamina and alertness, no jitters • Blood sugar stability, no crashes • Detoxifying from alcohol or “bad” foods (saturated fats, starch…) • Hangovers, fatigue, sluggishness… • Better sleep • Your liver is your core: liver health is key to a better immune system, hormone levels, energy, recovery

  7. OUR BUSINESS MODEL • Direct-to-Consumer • Begins with mobile, delivered to the door • Engagement through special events • Direct-to-Retailer • Specifically-chosen retailers to maximise brand value at launch • Exclusivity, high initial pricing power • Distribution downstream when brand established at different price points

  8. GOING-TO-MARKET • Social media with targeted spends on sponsored content advertising platforms • Initial rollout to key influencers in large media markets in North America • Test in Toronto, launch in California • Across demographic spectrum: nutritionists; celebrities in sports, film, music

  9. COMPETITIVE LANDSCAPE • Huge, deeply-entrenched players in the beverage space, vs. revolutionary new concept in refreshment, health • A revolutionary product takes outsiders to create • No other product known to show measurable detoxification, restore energy

  10. TEAM Joseph C. Chen – Founder and CEO Entrepreneur, product and tech visionary. Passionate about food, and everything it means to the human experience. Robert Kelly - Director Corporate affairs, specialising in SME support and growth.

  11. Goal: niche share of the energy, recovery and hydration market - >$200B / year • The fastest growing market segment!

  12. CURRENT STATUS • Exclusive license for technology • Q4’16: functional formulation completed • Q2’18: initial production run and market test • Q4’18: availability in additional Canadian, U.S. markets • 2019: continued U.S., global rollout

  13. We Seek Safe Harbour

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