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JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012

The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. 2012 Political Ads: $6 Billion? The Good, The Bad & The Ugly. JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012. What is Good TV Advertising?.

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JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012

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  1. The National Association of Business Political Action Committees2012 NABPAC POST-ELECTION CONFERENCE 2012 Political Ads: $6 Billion? The Good, The Bad & The Ugly JIM INNOCENZI, FOUNDING PARTNER, SANDLER-INNOCENZI, INC. November 16, 2012

  2. What is Good TV Advertising? • Believable and realistic • Meaningful to the voter • Emotional • Tells a story • Breaks through the clutter THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2

  3. What is Bad TV Advertising? • Not believable • Shows no benefit • Has no emotional hook THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3

  4. Campaign 2012 • Presidential campaigns are about the future • Who did a better job? THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4

  5. Romneyon Romney: “In My Life” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5

  6. Romney on Obama: 8%, 8%, Debt, Taxes THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6

  7. Obama on Romney: “Karaoke Night in Boston” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7

  8. Obama on Obama: “We Can Work It Out” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8

  9. Best SuperPAC Ad: Priorities Action USA THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9

  10. Worst SuperPAC Ad: Cookie Cutter THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 10

  11. Every Political Ad Tells a Story Don’t it?: Allen West Nice Contrast THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 11

  12. Every Political Ad Tells a Story Don’t It?: Mike Turner Cares About Me THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 12

  13. A Physicians Creed: “Do Not Harm” • Herman Cain: Now is the Time for Action!: • http://www.youtube.com/watch?v=qhm-22Q0PuM&list=UUsRq2PbttxbBJYK49n58L1A&index=11&feature=plcp THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 13

  14. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 14

  15. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 15

  16. A Physicians Creed: “Do Not Harm” THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 16

  17. Thank You Jim Innocenzi Sandler-Innocenzi, Inc. 703 Prince StreetAlexandria, VA 22314 (703) 684-0633 THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 17

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