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Welcome to ADVERTISING & SALES PROMOTION MR DUNCAN K-202 “LEAVE COMPUTERS ALONE FOR NOW”. COMPLETE SELF MOTIVATION FORM (FRONT SIDE ONLY-Answer 20 Questions) I WILL COLLECT THIS PACKET LATER. ELEMENTS OF BUSINESS (CAREERS). WHY LEARN BUSINESS & MARKETING?.
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Welcome toADVERTISING & SALES PROMOTIONMR DUNCAN K-202 “LEAVE COMPUTERS ALONE FOR NOW” COMPLETE SELF MOTIVATION FORM (FRONT SIDE ONLY-Answer 20 Questions) I WILL COLLECT THIS PACKET LATER.
WHY LEARN BUSINESS & MARKETING? Practical Business and Career Tools for success in the workplace. To be a smarter consumer or preparation for various careers in the business industry.
Keys to Success in this class • Notebook or folder to keep worksheets • Know definitions in each chapter • Complete all work • Ask questions
Expectations • RESPECT (EVERYONE) • “Response-ability” • Work as a team • Learn practical tools for success
How to sell a product or service • SELLING A PRODUCT "CREATIVE ADVERTISING"
What is SUCCESS TO YOU? • KEYS: • Creative and Unique • Positive Attitude- Inspirational Motivation (video)
WHAT IS MARKETING? • MARKETING- CREATING & ADVERTISING A PRODUCT OR SERVICE FROM START TO FINISH. • IDEAS>DESIGN>IMPLEMENTATION MAKING THE PRODUCT (MANUFACTURING) SHIPPING THE PRODUCT SELLING THE PRODUCT ANSWER: What, Who, Where, & How
WHAT IS ADVERTISING? PROMOTING (SELLING) A PRODUCT OR SERVICESALES PROMOTION- A SALES EVENT- MEDIA, SPONSORS, ENDORSEMENTS, ETC.*Not just what are we selling but who are we selling- brand, image
THE MARKETING MIXhttp://www.netmba.com/marketing/mix/ • PRODUCT • PLACE • PRICE • PROMOTION