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Writing Plan for a Persuasive Request

Writing Plan for a Persuasive Request. Opening . Body. Closing. Obtain the reader’s interest. Describe a problem, state something unexpected, suggest reader benefits, offer praise or compliments, or ask a stimulating question. Requesting Favors and Actions.

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Writing Plan for a Persuasive Request

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  1. Writing Plan for a Persuasive Request Opening Body Closing Obtain the reader’s interest. Describe a problem, state something unexpected, suggest reader benefits, offer praise or compliments, or ask a stimulating question.

  2. Requesting Favors and Actions • Requests for time, money, information, special privileges, and cooperation require persuasion. • Requests may be granted because the receivers • Are genuinely interested in your project. • See benefits for others. • Expect goodwill potential for themselves. • Feel obligated as professionals to contribute their time or expertise to "pay their dues."

  3. Open letter by clicking icon at right. Persuasive Favor RequestBefore Revision

  4. Open revised letter by clicking icon at right. Persuasive Favor RequestAfter Revision

  5. Open letter by clicking icon at right. Persuasive MemoBefore Revision

  6. Open revised letter by clicking icon at right. Persuasive MemoAfter Revision

  7. Which of the following openings is effective for a persuasive request? • We need a speaker for our graduation ceremony, and your name was suggested. • We realize that you are an extremely busy individual and that you must be booked up months in advance, but would it be possible for you to speak at our graduation ceremony June 7? • You were voted by our students as the speaker they would most like to hear at graduation on June 7.

  8. Complaint Letters • Avoid sounding angry, emotional, or irrational. • Begin with a compliment, point of agreement, statement of the problem, or brief review of action you have taken to resolve the problem. • Provide identifying data. • Explain why the receiver is responsible. • Enclose document copies supporting your claim. • Appeal to the receiver's fairness, ethical and legal responsibilities, and desire for customer satisfaction. • Describe your feelings and your disappointment. • Close by telling exactly what you want done.

  9. Open letter by clicking icon at left Quick Check Complaint Letter

  10. Open revised letter by clicking icon at left. Examine the ImprovedClaim Request

  11. Gaining Attention • Offer Take your old cell phones to one of our collection centers, and we'll recycle it and donate a portion of the proceeds to charity.\ • Benefit You'll help our environment and help your neighbors in the process. • Question Microsoft has evolved. Have you? • Quotation or proverb Opportunity seldom knocks twice. • Related fact A virus is a computer program written to perform malicious tasks • Testimonial "I never stopped eating, yet I lost 107 pounds."—Tina Rivers, Greenwood, South Carolina • Startling Statement Drunk drivers injure or cripple more than 500,000 victims every year.

  12. Build Interest (Example) Rational Appeals The Signature Air Purifier uses an electronic filter that never needs replacing. Just rinse it off, and it's as good as new. No costly replacement filters means that the unit will literally pay for itself.

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  15. Checklist for Analyzing a Sales Letter • At what audience is the letter aimed? • Is the appeal emotional or rational? Is the appeal effective? • Is the opening effective? • What techniques capture the reader's attention? • Is a central selling point emphasized? • Does the letter emphasize reader benefits? • How does the letter build interest in the product or service? • How is price introduced? • How does the letter anticipate reader resistance and offer counterarguments? • What action is to be taken and how is the reader motivated to take that action? • What motivators spur the reader to act quickly?

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