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(Designed by Santiago Calatrava). OD Communications Outlines. September 12, 2008. 1. CEO comms. Comms./HR team. Regional comms. GCE comms. Op. Co. president. Support staff. BL meetings (Sept. 29-Oct. 3). AWW article on OD progress & full webcast schedule. FAQ 4 to all employees.
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(Designed by Santiago Calatrava) OD Communications Outlines September 12, 2008 1
CEO comms. Comms./HR team Regional comms. GCE comms. Op. Co. president Support staff BL meetings (Sept. 29-Oct. 3) AWW article on OD progress & full webcast schedule FAQ 4 to all employees U.S. Transportation webcast AECOM Canada webcast PDD webcast (x4) U.S. Water webcast Global Enviro. webcast (x2) F&A webcast IT webcast HR webcast JMD/JRR/MSB/JAC/AK follow-up message to leaders Note: Comms. & HR core team will have weekly/ twice-weekly calls. * Leaders defined by Op. Co. presidents. Distribution provided by Op. Co. Comms. and HR representatives. AWW “Go Live” video Summary OD CommunicationsCascade Leader preparation (Sept. 15-19) Leader meetings (Sept. 22-26) Employee Comms.(Sept. 22-26) Regional Comms. (Oct. 6-10) 1 4 GCEs explain OD to direct reports (includes Comms. roles) 4 Calls (F. Werner, J. Kinley, B. Weber, J. Brown) AECOM leadership call/webcast (JMD, JRR, MSB, JAC, AK) 1 call (U.S. & Int’l) All employee message from JMD 2 memos [NA, PDD, EM] [Non-NA, Fed. Svcs.] Prep. RCEs & RBLs for Comms. 8 Regional messages (8 memos) RCE & RBL Comm. + 7 5 • Op. Co. pres. msg. to all employees 15 Memos + Int’l 2 Op. Co. pres. follow-on call for respective leaders (how Op. Cos. fit into new structure) 15 calls + Int’l Communication prep. call with Op. Co. Pres. 15 calls + Int’l • NA, PDD, EM to cover: • Where Op. Cos. go • When webcasts occur • Expect message from GCE (some will get more than 1) • Non-NA, Fed: Shorter follow-up note and/or Prep. calls with Corp Support Staff heads and direct reports (x3) Regional town halls (8 calls) RCE & RBL Comm. 3 • Client talking points (x1) & letter • Group level op. guidance (FAQs) (x versions) • Employee mapping distributed to leaders (x15 + Int’l) Materials distributedto “leaders”* by Op. Co. Op. Co. Pres. messagesinviting “leaders”* to AECOM leadership call/webcast (15 e-mails + Int’l) Support Staff message • Materials: • Stationery, business cards (10/6) • Initial Internet and intranet changes (10/6) • Client letters go out • Materials ready: • Employee mapping • Operational guidance • Client talking points & letter • Advance copy of employee Comms. 6 GCE messages to all respective employees 4 memos (F. Werner, J. Kinley, B. Weber, J. Brown) AWW w/FAQ 3 and webcast schedule to all employees
AECOM Leadership call/webcast to all leaders 1 DRAFT Communication Date: TBD Time: 6 am Pacific Message purpose Primary Message: • The matrix structure is the logical evolution of growth for AECOM and will provide benefits to both clients and employees in the years to come. Responsible Parties Action Message: • Presenting: JMD, JRR, MSB, JAC, AK • Content/Logistics: Gennaro, Mayer, O’Neill • Leaders should be confident in the benefits of the new structure. Leaders will be expected to help communicate the details of the new structure and answer employee questions on both individual and OpCo roles in the new AECOM. 30-40 min presentation; 15-20 min Q&A Content detail Required Approvals AECOM OD Background and Context (JMD) • Context of AECOM and accomplishments • Historical approach to M&A • Current situation / challenges • Rationale driving integration of OpCo’s (increased footprint with overlap of markets and brands) • Path forward for organization • In 2007 – introduction of the Group structure, initial way to work effectively across groups (showing “old” AECOM structure) • Now moving further to matrix structure of regions and business lines • Matrix structure- what it is & why it fits for AECOM now 2013 vision and next steps cont. (JRR, AK) • First step of transition and key FY09 activities • High level outline of how Regions and Business lines will work together • JMD, JRR, MSB, JAC, AK Key Activities Full alignment and communications (JAC, MSB) • Full alignment of all functions • 10/1/08 changes • Communications roll-out Action Due Date • Begin IT testing 1 wk prior • PPT & Script 3 days prior • Invites Sent Wk prior (in OpCo Pres msg) Leadership roles and closing (JMD) • Leadership roles • High level outline of what is required of them (both general leadership as well as communications roles) • Closing • Webcast Held Wk of 9/22 Audience Detail 2013 vision and next steps (JRR, AK) • 2013 Vision • Page overview with key points (continued growth in key geographies & key business line capabilities; global BL’s to drive best in class delivery / solutions and best in class development opportunities for staff) Questions (15-20 min) (JAC) • Scripted Q&A that is applicable to all groups Invitees Invite Resp. • Leaders determined by OpCo presidents • OpCo Presidents (via email the week prior) * Further content detail available in Webcast outline (Word doc.) Comm. Vehicle Note: One 6am Pacific call (US & International) for all people leaders • PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts
OpCo Pres Webcast to respective leadersATG (example) 2 DRAFT Communication Date: TBD, following AECOM leadership call Message purpose Primary Message: • Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan. Action Message: Responsible Parties • Leaders will be expected to help communicate the details of the new structure and answer employee questions on individual and OpCo roles in the new AECOM. Any questions or requests for assistance in preparing for employee communications should be voiced here. • Presenting: Dick Wolsfeld • Content/Logistics: Gennaro, Mayer, O’Neill, Gutshaw, OpCo team Content detail Recap • Recap key messages from JMD/JRR webcast and explain objectives of this call Timing of changes / transition • Most of your reports will still report to you • First quarter is a transition • Leaders will start to assume their new responsibilities • Responsibilities for financial performance will be retained as it exists today for first quarter Required Approvals • JAC, BP, Dick Wolsfeld How ATG fits into the new structure • Confirm placement of ATG in new structure • All of ATG will be moving into AECOM Transportation • Overview of new AECOM Transportation: • Illustrate how the employees from old OpCos will be joining AECOM Transportation • Show key stats of new AECOM Transportation business (map of locations, total staff, etc • Generate buzz and excitement around capabilities of new organization structure • AECOM Transportation structure • Draw out key collaboration implications and map the original structure • Leadership introduction and ATG leadership placement • Key stakeholder benefits • Discuss brand implications Key Activities Action Due Date Comms cascade and guiding direct reports • Review communications cascade • How to guide your direct reports • Will receive employee mapping, operational guidance documents, advance copies of email communications • As a leader, you serve as the main point of contact to address questions but use operational guidance to help • Thank you for your continued support. • We could not do this without you • Convinced we are doing what’s best for the future • Begin IT testing 1 wk prior • PPT & Script 3 days prior Wk prior (in OpCo pres msg) • Invites Sent • Leadership call 1 hr prior • Webcast Held Wk of 9/22 Audience Detail Invitees Invite Resp. • ATG (Leaders determined by Dick Wolsfeld) • Dick Wolsfeld (via email the week prior) Questions (20 min) • Open forum for questions Comm. Vehicle Note: One call per OpCo, invites via established OpCo distribution lists • PPT pres with live voiceover presentation through WebEx; will be archived for any with schedule conflicts * Further content detail available in Webcast outline (Word doc)
Materials distributed to leaders by OpCo 3 DRAFT Communication Date: TBD, following OpCo Pres leader call Message purpose Primary Message: • Client talking points, Op guidance FAQs and employee mapping information are shared with leaders to assist them in communicating details and logistics of the new structure. Responsible Parties Action Message: • Client talking points: Gennaro • Group Op Guidance: Pell, Bain • Employee Mapping: Bain, OD team • Leaders should understand the new structure, help communicate the details and answer employee questions on individual and OpCo roles in the new AECOM. Content detail Required Approvals Client talking points / Letter • Announce AECOM Org Design • Personal message on how new structure will benefit client directly • Added benefit for specific BL or practice area • Service • Contract • Staffing • Brand • Reassure client that service level and relationships will remain throughout change • Excitement for new AECOM and restatement of benefits to client Group level Op Guidance • List of FAQs with versions • Operations (project setup, reviews, staffing, etc.) • Finance (analysis/performance, overhead rates, financial reporting, Sox) • Systems (Oracle, ERP changes, client pipeline management) • HR (workforce management, new policies, titles, compensation reviews, etc.) • Legal (legal entities, novations, risk management, delegations of authority) • Client, sales & marketing • Communication & Branding (messaging and timing, external comms, internal comms and intranet, brand usage and cards / stationary / signage • JMD, JRR, MSB, JAC, AK Audience Detail Invitees Invite Resp. • Leaders determined by OpCo presidents (contacted via email) • ATG • STS • TCB • M&E • Boyle • HSMM • ET • UMA • GLL • TSH • DHN • EDAW • ENSR • ERA • Intl. OpCos (6) Employee mapping • Distributed to leaders for reference in answering employee questions and directing them to the appropriate group and BL webcasts * Further content detail available in Materials outline (Word doc.)
All employee message from JMD 4 DRAFT Communication Date: TBD Time: TBD Message purpose Primary Message: • Announcing the new organizational structure of AECOM and sharing details around background, matrix design, leadership announcements and branding. Responsible Parties Action Message: • Employees should have a better understanding of the rationale behind the structure and the organizational adjustments to come. They should have an idea of additional communications to come in following weeks. • Presenting: John Dionisio • Content/Logistics: Gennaro, Mayer, O’Neill Content detail Required Approvals • JMD, JRR, MSB, JAC, AK Introduction • A lot of hard work has been put into identifying the Org design initiative • Successful in the past, even better chapter of AECOM ahead Leadership announcements • Group Chief executives • USIG – Fred Werner • Canada – John Kinley • PDD – Joe Brown • EM – Bob Weber Audience Detail Invitees Invite Resp. • All Employees • OpCo teams and IT; via email and established OpCo distribution lists AECOM Org Design Background and Context • Acquisitions have significantly increased our footprint in US and Canada • Earth Tech acquisition reinforced need to revaluate current org design • Desire to leverage our full capabilities and scale across OpCos and better position ourselves for the future Matrix organization design • Structure and benefits • Illustrate 2013 superstructure (end-state) • Illustrate 2009 structure • Explain how regions / business lines will work together • Collaboration is key to success Additional communication to follow • Shortly, you should be receiving information from: • Operating Company President to discuss the transition of the operating companies into the new structure • Group Chief Executive to discuss the vision of the future • In addition, there will be opportunities to ask questions and learn more about how operations will continue to function: • Business Line Webcasts (week of 9/29) • Regional Townhall meetings (week of 10/6) Comm. Vehicle • 2 memos to employees worldwide- one to NA, PDD and EM; one to non-NA and Federal Services * Further content detail available in memo outline (Word doc)
OpCo President memo to all OpCo employeesATG (example) 5 DRAFT Communication Date: TBD, following JMD memo Message purpose Primary Message: • Each OpCo is an integral piece of the new AECOM matrix . This call will provide detail specific to each OpCo regarding fit in the new structure and the communications plan. Responsible Parties Action Message: • Employees should have a better idea of the details of the new structure and both individual and OpCo roles in the new AECOM. Any questions or requests for assistance should be voiced to OpCo leaders or direct supervisors. • Presenting: Dick Wolsfeld • Content/Logistics: OpCo teams, Gennaro, Mayer Content detail Required Approvals Introduction • Exciting changes happening at AECOM and ATG Key stakeholder benefits • Clients • Allow AECOM to leverage full capabilities, scale, and efficiency in the marketplace • Employees • Enhance our employees’ career opportunities and development Job security reassurance • Organizational changes are not focused on cost cutting • Efforts necessary to help achieve significant growth over the next few years Communications schedule • AECOM Transportation business line webcasts, led by Dick Wolsfeld will be held on [TBD] • More details to follow • Regional Townhalls in your area will be held the week of Oct 6th Thank you for your continued efforts in building a stronger AECOM • JAC, BP, OpCo Presidents Audience Detail How ATG fits into the new structure • Describe “storied” history of ATG; now ready for new chapter as we look towards the future • Confirm placement of ATG in new structure • All of ATG will be moving into AECOM Transportation • Overview of new AECOM Transportation: • Illustrate how the employees from old OpCos will be joining AECOM Transportation • Show key stats of new AECOM Transportation business (map of locations, total staff, etc • Generate buzz and excitement around capabilities of new organization structure • AECOM Transportation structure • Draw out key collaboration implications and map the original structure • Leadership introduction and ATG leadership placement Invitees Invite Resp. • All ATG employees • TBD Comm. Vehicle • 2 memos to employees worldwide • One to NA, PDD and EM • One a shorter note, to non-NA and Federal Services • One memo per OpCo, via established OpCo distribution lists * Further content detail available in memo outline (Word doc)
GCE memo to all respective employeesUS Infrastructure Group (example) 6 DRAFT Communication Date: TBD, following OpCo Pres memo and JMD memo Message purpose Primary Message: • GCEs are following up on John’s announcement by welcoming employees to the new group structure and sharing details about the group organization. Action Message: Responsible Parties • Employees should feel welcomed to the new AECOM and Business Lines. They should know who their leadership is and get an idea of the “go forward” opportunities and priorities for their group. • US : Fred Werner, Gutshaw • Canada: John Kinley, Murray, Jordan • PDD: Joe Brown, Workman • Glob. Env. Mgmt: Bob Weber, Coco • Content/Logistics: Gennaro, Pollare, Walter, BL team Content detail Group welcome and overview Benefits to clients and employees • Leverage full capabilities, scale, and efficiency in the market place; access unique and diverse talent pools across the company • Present a united front to customers, creating cross selling opportunities and removing bureaucracy from the organization • Enhance employees’ career opportunities and development and leverage our world class expertise across our existing OpCos Overview of USIG Org • Organized by region and business line composed of six regions and three business lines, Water and Transportation and Alternate Delivery • Community infrastructure (?) • USIG organization chart (show) • Outline high level roles and responsibilities • Confirmation of branding transition Required Approvals • JAC, MSB, JRR, JMD, RCEs, Gennaro Audience Detail Implementation expectations • FY09 a year of transition; M&E will continue as an operating company for the 1st quarter while changes to systems/processes are completed Invitees Invite Resp. Key leadership announcements • Key Leadership announcements and outline of roles – Regions, Business Lines, HR/Finance/Corporate Development (with quick summary of these businesses) • Key regional BL leadership announcement and outline of roles • US (All ) • TBD • Canada (All) • TBD Communications events • Webcast schedule for AECOM Water and AECOM Transportation • Regional communications / townhalls ?? • Opportunity to ask questions • FAQs will be available • PDD (All) • TBD • Global Env. Mgmt (All) • TBD • Corporate emp. • TBD * Further content detail available in memo outline (Word doc.) Comm. Vehicle • 4 total memos, received via email. Employees may receive more than one
BL Webcast presentation to all employees 7 DRAFT Message purpose Responsible Parties Primary Message: • US Water : Steve Guttenplan • US Transport: Dick Wolsfeld, Gutshaw • Canada: John Kinley, Murray, Jordan • PDD (x4): Joe Brown, Workman • Glob. Env. Mgmt: Bob Weber, Coco • Content/Logistics: Gennaro, Pollare, Walter, BL team • To better serve its clients and offer career development opportunities to its employees AECOM will leverage a matrix structure that balances its business lines and geographies/regions. Action Message: • Employees will be reassured about the upcoming restructuring. After this message they will know where they fit in the new org BL and have a better understanding of how the new organization will operate. Content detail AECOM OD Background and Context (15 mins) • Org Design effort context and focus • Org Design implementation imperatives • Goal of AECOM superstructure design (2013 view) • High level outline of how Regions and Business lines will work together • Attaining ultimate goal will be a transition to AECOM superstructure in 2009 Business lines (25 mins) • Overview of different business lines (if applicable) • Show different business lines and how they are “populated” – which former OpCos constitute each BL • Allows all employees to understand who their new colleagues are Required Approvals • JMD, JRR, MSB, JAC, AK Key Activities Action Due Date • Begin IT testing 1 wk prior FY09 Priorities and objectives (20 min) • BL strategy overview • Operations • Reinforce importance of employees to the organization (not a headcount reduction exercise) • Staying the same • What’s changing • Where can employees get additional information? • PPT & Script 3 days prior • Invites Sent 1 wk prior • Rehearsals 1 day prior Business line structure and design (10 mins) • Business Line structure • Matrix of Regions / Business lines • Global overview • Matrix of Regions / Business lines in North America • Webcast Held Wk of 9/29 Audience Detail Invitees Invite Resp. • US, Global Env. Mgmt (All Employees) • John Kingsley Questions (20 min) • Open forum for questions * Further content detail available in BL webcast outline (Word doc.) • PDD, Canada (All Employees) • Therese Rama Comm. Vehicle • PPT pres with live voiceover presentation through WebEx • Corporate emp. • TBD
Regional messages to all employees 8 DRAFT Message purpose Responsible Parties Primary Message: • West: TBD, Mulhere (HR) • Southwest: Hale, Pamela H (HR) • Midwest: TBD, R. Anderson (HR) • Northeast: Gutshaw & team, Lazzaro (HR) • Mid-Atlantic: Workman, Engor (HR) • Southeast: Ehrlich (?), Freidel (HR) • Canada West and Central: Murray, Jordon, Stowkowsy (HR) • Content/Logistics: Gennaro, Pollare, Walter, BL team • It is crucial that the regions and business lines work together and collaborate in regards to business development, projects and employees Action Message: • After this message employees will know where they fit in the new region structure and understand increased plans for collaboration. Content detail AECOM OD Background and Context (15 mins) • Org Design effort context and focus • High level outline of how Regions and Business lines will work together • Attaining ultimate goal will be a transition to AECOM superstructure in 2009 Intra-region collaboration with Business lines (25 mins) • West region macro issues • Overview of region strategy and priorities • Business development opportunities • Intra-region collaboration with business lines: (Marketing / Business Development, cross-selling, pursuit coordination, etc) • Projects- contracting and resource allocation for intra-region collaboration • Employees • Mobility of expertise between business lines • Embracing the new AECOM (culture and vision) Required Approvals • JAC, RCEs Region structure and leaders (10 mins) • Business Line structure • Region overview • Map of all offices, how current OpCos map in, headcount, revenue forecasts, etc • Roles and responsibilities • Explain how West regional leaders with collaborate with one another and with BL leaders Audience Detail Invitees Invite Resp. • West: • Southwest: • Midwest: • Northeast: • Mid-Atlantic: • Southeast: • Canada West and Central: • TBD • TBD • TBD • TBD • TBD • TBD • TBD • TBD Employee implications (20 min) • What’s staying the same • What’s changing • Where can employees get additional information? Questions (20 min) • Open forum for questions * Further content detail available in RCE comms outline (Word doc.) Comm. Vehicle • Corporate staff • To be determined by RCEs and RBLs (likely memos or town halls)