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Think.Eat.Save : Global Food Waste Prevention

Think.Eat.Save : Global Food Waste Prevention. Düsseldorf May 8th, 2014. Clementine O’Connor UNEP Sustainable Food Systems Consultant. The Food Security Challenge. About 870 million people – just over 15 percent of the world’s population – are undernourished today.

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Think.Eat.Save : Global Food Waste Prevention

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  1. Think.Eat.Save: Global Food Waste Prevention Düsseldorf May 8th, 2014 Clementine O’Connor UNEP Sustainable Food Systems Consultant

  2. The Food Security Challenge • About 870 million people – just over 15 percent of the world’s population – are undernourished today. • In 2009, the world produced2831 cal/person per day, whichisenough to feed the planet. • At the same time, at least one thirdor 1.3 billion tonnes of foodiswasteeveryyear • By 2050, the world’s population willreach9 billion people – eliminatingfoodwasteis a critical to global foodsecuritystrategy

  3. World of Waste

  4. World of Waste • Between 2007 and 2008, Chinawasted an estimated 50 million tonnes of food protein, which is enough to feed 200 million people. • South Koreaestimatedthat in 2012, the 50 million Koreansgenerate up to 170,000 tonnes of foodwastedaily, or about 350 grams (over 12 ounces) per person per day. The annualloss of economic value exceeds $1.5 billion. • In the US, around 40 % of all food goes to waste each year. The cost is estimated at $195 billion per year (including $40 billion for households).[source: NDRC]

  5. Food waste is water, energy, pesticides… • In the UK, £1 billion-worth of the foodwastedannuallyisfoodstill « in date » and soperfectlyedible ($1,5 bn). => If thisquantity of foodwas not wasted, the saving in energyconsumed in its production, packaging and transport wouldbe the equivalent of taking 20% of cars off the road in the country. • Waterneeded to grow: • 1kg of apples: 822 litres • 250 ml milk: 255 litres • 1kg of chickenmeat: 4,325 litres • 1kg of beef: 15,415 litres Nb: These figures are average: water consumptiondepends on climate, variety, agricultural practices, length of growingseason and degree of onwardprocessing.

  6. Food waste is money • French people throwaway 20 kilos of foodeveryyear, representingbetween500 to 1500 euros per year ($600-$1900). 1/3 iscomposed of foodproductsthat are not evenopened or consumed. [source: France Nature Environnement] • In the UK, averagecost of foodwaste per householdis £480 a year ($700), whichaccumulates to £15,000-24,000 over a lifetime ($22,500 -$36,000). • For the average U.S. household of four, food waste translates into an estimated $1,350 to $2,275 in annual losses [Source: quoted in NDRC issue Paper (August 2012). Bloom, American Wasteland, 187] • Nb: methodologiesused to evaluateeconomiccost are differentaccording to countries and sources, whichmeansthat figures cannotbecompareddirectly.

  7. The Vision: Zero Hunger Challenge • Element 5: Zero lost or wasted food • UNEP co-leads responsibility for this challenge • Implementation via the Think.Eat.Save initiative

  8. The Approach

  9. Guidance for public authorities, businesses and other organisations on mapping, planning and deliveringeffective food waste prevention strategy • To be published in late May • To be piloted in selected countries/cities worldwide – contact us for further information about piloting Come and pick up your copy of the Executive Summary at the Think.Eat.Save stand! Delivering tools: Guidance for reducing food waste in businesses and households

  10. Communication: The Think.Eat.Save. Campaign • Multi-lingual campaign of the SAVE FOOD Initiative • Launched in January 2013 • A partnership between UNEP, FAO and Messe Düsseldorf, and in support of the UN Secretary-General’s Zero Hunger Challenge • Seeks to: • galvanize widespread global, regional and national actions • catalyze more sectors of society to be aware and to act • connect food waste prevention to food security, ecosystems impact, climate change and sustainable consumption and production

  11. The Campaign: Think.Eat.Save. Objectives: • Raise awareness on food waste prevention • Inspire action • Share best practice The website www.thinkeatsave.org: • One stop shop for news and resources • Showcases ideas and examples • Launches call for public action

  12. The Campaign:First Year Results • Over 160,000 visitors to the English website alone • Monthly average Twitter reach of 5 million • 92 articles were published, 30 blogs and colossal amount of Food Waste related information also published in terms of videos, tips, facts and figures as well as infographics • An estimated 26,589 articles and references to Think.Eat.Save and WED were published online between 1 and 10 June 2013 in UN languages.

  13. The Campaign:World Environment Day 2013 • Food waste key theme of World Environment Day, June 5th 2013 • WED website reached 1 million visits in month of June alone • WED was amongst the top 10 most talked about topics in Argentina, Australia, Brazil, Chile, Columbia, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Philippines, Spain, South Africa and Venezuela on June 5th • In India #ThinkEatSave was the number 1 topic of social media conversations for the duration of June 5th • Policy influencers adopting WED messaging included NajibRazak (Malaysian PM), Nelson Mandela (Notable UN voices included Christiana Figueres, Valerie Amos, and Helen Clark)

  14. The Campaign:Other notable events • 700 high level delegates dined on Food Grown in Kenya But Rejected by UK Supermarkets for Cosmetic Reasons (February 2013 in Nairobi) • The Annakshetra Foundation fed 9200 People on Leftover Food from Wedding Parties in Jaipur (India, May 13) • Feeding the 5000 - OzHarvest – Think.Eat.Save events across Austrialia (Jul 13) • Tesco Poland launched a competition to Help Schools Think.Eat.Save! (Oct 2013)

  15. The Campaign:Other notable events • Think.Eat.Save Goodwill Ambassador Giselle Bündchenshares key campaign messages on cooking segment of NBC Today Show, reaching estimated 4.6 million viewers

  16. The Campaign:First Year Findings • Goodwill Ambassadors were a huge boost to the campaign, through their own social media channels, event organization and engaging with the public via unep.org Expert of the Day • Food waste experts around the world supported the campaign by engaging the public through various forums, online platforms, articles for the website and UNEP’s Our Planet magazine • Social media was a strong driver for the campaign, partners and supporters helping to proliferate campaign messages

  17. This is only the beginning… Please join us to Think Eat Save! www.thinkeatsave.org Clementine O’Connor clementine.oconnor.affiliate@unep.org @cxoconnor #ThinkEatSave

  18. This is only the beginning… Please join us to Think Eat Save! www.thinkeatsave.org Clementine O’Connor clementine.oconnor.affiliate@unep.org @cxoconnor #ThinkEatSave

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