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Scoop Session

Scoop Session. September 14, 2004. Who Are We?. Who Are We?. Scotts Key Strengths. Industry leading brands and market share Industry leading share of voice, strong consumer relationships Growing categories with favorable demographic trends Industry leading sales force

leonard-meyer
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Scoop Session

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  1. Scoop Session September 14, 2004

  2. Who Are We?

  3. Who Are We?

  4. Scotts Key Strengths • Industry leading brands and market share • Industry leading share of voice, strong consumer relationships • Growing categories with favorable demographic trends • Industry leading sales force • Strong relationships with key retailers • Supply chain expertise

  5. Industry Trends • Gardening is the # 1 outdoor leisure activity • Gardening activity is the highest for consumers over 50 • Baby boomers (45-64 age) are the fastest growing segment of the US population • Scotts has lead the category and gained share

  6. SALES MERCHANDISING MANAGER • Entry-level sales division role that lays the foundation for a career at Scotts. • Seeking 4 year college degree applicants who have an interest in sales and working with consumer products. • Work with two of our top customers:

  7. SALES MERCHANDISING MANAGER SALES • Use various techniques with all levels of customer management to leverage optimal display space and drive sales. • Maximize creative talents while developing plans to meet market trends and ad schedules. • Build professional relationships with our customers and present to their teams marketing campaigns and promotions to increase sell through.

  8. SALES MERCHANDISING MANAGER MERCHANDISING • Maintain exceptional levels of inventory in stores through strategic placement and cross merchandising of product. • Take pride in sell-in volume as well as successful sell-through with one of our biggest customer accounts. • Thrive in exceeding sales goals.

  9. SALES MERCHANDISING MANAGER MANAGER • Recruit, hire, train and manage part time/seasonal merchandisers. • Mentor interns. • Assess situations and make decisions that will motivate your team. • Multi-task priorities for maximum results.

  10. Analyze/Problem Solve Act with Integrity Build Relationships Manage Execution Work Efficiently Demonstrate Drive and Commitment Demonstrate Adaptability Influence Others Sales Presentation SCOTTS SMM COMPETENCIES

  11. PROFESSIONAL DEVELOPMENT

  12. Competency Development Job Specific Supervision and Management Training Foundational Education Advanced Training Orientation • PK 2 • HCT Account Planning • INAT Account Planning • Goal Setting • Selling System / Mining the Middle • Leveraging M&C • Managing Others: • IC/MC • Relationship Building • Computer Skills • Preparing Effective presentation • Store Audits • Product Knowledge • Time Management • Territory Mgmt • HD / Lowes Procedures • Merchandising 101 • On- Boarding (HR): • M&C/SMM/DM • Safety • Basic Trade Math • Orientation: • SMM/DM/RSD • ASM/RSM • PP&R • Foundations of Coaching • Associate Recruiting & Hiring • Leadership Through Coaching • Motivating Others • Successful Work-Withs • Self Management • Foster Open Communication • Mentoring • Profit Specialist • Account Management • Negotiations Skills • Presentation Skills • Team Building • Strategic Thinking • Gold of the Desert Kings • Executional Excellence

  13. PERFORMANCE PLANNING AND REVIEW FORM • Performance goals • What needs to be accomplished • Then broken down to the individual

  14. Competency Development Job Specific Supervision and Management Training Foundational Education Advanced Training Orientation SMM JOB SPECIFIC EXAMPLE What needs to get accomplished: Exceed territory number by 10% • PK 2 • Account Planning • Mining the Middle • Managing Others • Leveraging M&C • Goal Setting • Profit Specialist • Negotiation skills • Presentation skills

  15. PERFORMANCE PLANNING AND REVIEW FORM • Competency Model • Skills needed to get specific job done

  16. TECHNICAL SERVICE REPRESENTATIVE • Be responsible for servicing a territory of residential and/or commercial customers; diagnosing, treating and providing professional turf treatments along with high quality customer service. • Build and maintain market dominance through quality work, excellent customer service and trustworthy reliable results.

  17. POTENTIAL CAREER PATH Senior Sales Senior Management Senior Marketing • HCT Regional Sales Director • Director Of Training • Director of M&C • SLS Regional Sales Director • Director of SP&C • Director of Marketing • Brand Manager • Trade Marketing Manager • Account VP • Director National Accounts Sales Management Additional Opportunities • Sales Planning & Communication • Brand Marketing • National Training Manager • STI Manager • M&C Manager • SLS Marketing • National Account Manager • Regional Account Manager • Category Analysis • Business Information Analysis • Business Development Manager • Store Support Manager • District Manager • Regional Manager • Area Sales Manager • Branch Manager Sales Merchandising Manager Technical Service Rep

  18. OPPORTUNITIES • Succeed in the SMM/TSR role to advance your career within Scotts. • Realize immediate and increasing responsibilities with each role. • Professional development training as your career grows. • Unlimited opportunities with our internationally recognized brands and continued growth.

  19. THANK YOU!

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