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Using Infographics to Improve Financial Aid Communications

Using Infographics to Improve Financial Aid Communications. Kathleen Mabley Director of Marketing The University of Texas at Austin. Imagine you’ve never seen this before…. And all of sudden you are talking about this!. Start at the beginning. What is your goal?. Start at the beginning.

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Using Infographics to Improve Financial Aid Communications

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  1. Using Infographics to Improve Financial Aid Communications Kathleen Mabley Director of Marketing The University of Texas at Austin

  2. Imagine you’ve never seen this before…

  3. And all of sudden you are talking about this!

  4. Start at the beginning What is your goal?

  5. Start at the beginning What is your goal? To INFORM your audience about Financial Aid

  6. Start at the beginning What is your goal? To INFORM your audience about Financial Aid What it is, how to understand it, how to apply and receive Financial Aid so they can get a college education

  7. Start at the beginning Who is your audience?

  8. Start at the beginning Who is your audience? Prospective students and parents with VARYING levels of savvy about financial matters

  9. Start at the beginning Who is your audience? Prospective students and parents with VARYING levels of savvy about financial matters TECH DEPENDENT STUDENTS!

  10. They look like this!

  11. What does this mean for how they want their information? • Convenience is key • Accessible and fast

  12. What do they need to know and when?a

  13. How can you best deliver that information? Text Heavy brochure or website

  14. How can you best deliver that information? Step by Step

  15. How can you best deliver that information? Infographic

  16. What is an Infographic?

  17. Some definitions • Information graphics or infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clear • A mix of writing and analysis that are ideal for an age of big data • Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral

  18. My favorite definition A well-designed infographic can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience.

  19. Isn’t this better?

  20. Why use infographics? • Simplify information delivery • Easy for user to print and keep • Emphasize important information – keeps you from providing information overload • Eye catching – get people to pay attention • 65% of the population is visual learners* REMEMBER – CONVENIENCE/EASY AND FAST *studymode.com

  21. Various Types of Infographics

  22. Types of Infographics - Timeline

  23. Types of Infographics – Image Heavy

  24. Types of Infographics – Image Heavy

  25. Types of Infographics – Image heavy

  26. Types of Infographics - Flowchart

  27. Types of Infographics - Flowchart

  28. Types of Infographics - DATA

  29. Types of Infographics – Stats and Copy

  30. Types of Infographics – Stats and Copy

  31. Types of Infographics – Stats/Copy

  32. More Examples from UT State of the University speech Hour long Lots of information Telling a story

  33. Is an Infographic the best way to communicate the information you need to communicate?

  34. If yes… Think about what you are trying to accomplish/your main goal

  35. Example

  36. Start with the end in mind • What are you trying to communicate? • What is the single most important point? • What is the “hook” or main takeaway?

  37. Start with the end in mind • What are you trying to communicate? • What is the single most important point? • What is the “hook” or main takeaway? A single infographic won’t replace all of your communications needs!

  38. Breaking down Financial Aid Info • What story are you trying to tell? • What do people need to know at a glance? • Some key questions: • What is it? • Who can apply? • How much of the cost does it cover? • How do I get it? • Do I have to pay it back?

  39. Creating the Infographic

  40. Determine your content • Make a big list of ALL the information you have to share for that topic • Group the information to organize it. Determine what information is critical to include • What are the “headlines” or major points for each section? • What supporting information is needed

  41. Mapping your process can help • A sequential picture of a process, using standard symbols, that includes: • Boundaries (start & stop points of the process) • The sequence of events (steps) • Inputs & outputs for each step • Decisions • Activities & tasks

  42. Or consider Frequently Asked Questions • How can you make your life easier by addressing those “Frequently Asked Questions” • You know best about what students and parents ask most often. • How can better presentation of information help your office be more efficient?

  43. Designing the Infographic • If you don’t have a graphic designer, hire one! • Do a creative brief which explains your: • Audience • Goal • Key Takeaway • General style likes and dislikes • Determine your color palette • Avoid white as a background • Avoid dominant dark colors or neons • Stick to 3 colors to keep the palette cohesive and easy to look at

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