Opening Doors to More International Visitors

1. Opening Doors to More International Visitors Office of Travel & Tourism Industries & U.S. Commercial Service Presented By: Tony Michalski Senior International Trade Specialist Member – Global Travel and Tourism Team U.S. Commercial Service

2. Travel & Tourism and the U.S. Department of Commerce Commerce Department • Office of Travel & Tourism Industries • U.S. Commercial Service • Travel & Tourism Team Mission: Together with our partners we work to assist with your international business development

3. http://tinet.ita.doc.gov

4. U.S. Commercial Service • Worldwide network • Staff and offices throughout the U.S. and in over 80 countries • Comprehensive solutions to international trade and export opportunities • Helps U.S. firms realize their export potential • Advocates on behalf of U.S. businesses abroad • International business development http://www.export.gov

5. How are Tourism Services Exported? • International visitor consumes travel goods or services in U.S., including: • Lodging • Food / Restaurants • Car Rentals • Local Tours • Equipment Rentals • Local economic impact • Multiplier effect is powerful!

6. Commercial Service Partners & Clients • Airlines • Attractions • Cruise Lines • Destination Promotion Bureaus • Entertainment Areas • Gaming • Hotels, Motels, Resorts • Motor coach Operators • Railway/Train Operators • Rental Car Companies • Restaurants • Shopping areas • Tour Operators • Travel related services

7. Commercial Service Programs for Travel Industry • Lists of Outbound Tour Operators & Agents • Sales missions • Single Destination Promotions • Market intelligence • OTTI data • Commercial Service market reports • Promotional events • Catalog shows • Embassy events • Media Outreach • FAM Tours • Delegations to U.S. Travel Shows • International Pow Wow • La Cumbre • Go West Summit • Grants for travel export promotion • National Tour Association • U.S. Travel Association • Capital Region

8. Introductions to international business partners and sales leads • Find travel distribution partners in target markets • Lists of contacts/partners • Tailored partner searches • Sales missions • International trade shows and events • Domestic trade shows and international buyer delegations

9. Denmark – Ferie for Alle (Vacation for All) 65,000+ travelers will be searching for their next vacation destination at Scandinavia’s largest travel show — Will they find yours? • Send us your PR material and we will do the rest • Join the USA Catalogue Distribution Program at Ferie for Alle (Vacation for All) February 24-26, 2012 in Herning, Denmark. • Your material will be distributed at the U.S. Embassy booth — an integrated area of the USA pavilion. The booth is staffed by Travel & Tourism Specialists from the U.S. Embassy in Copenhagen. • Commercial Service staff will showcase your destination and distribute your brochures and PR items — an easy and affordable opportunity to increase visibility and attract your share of the 250,000 Danes who travel to the United States every year. • Get access to Danish travel trade too! • Registrants will also receive a list of the Top 10 Danish tour operators with contact details and company summaries. • Participation fee: $200 • For more information, please contact: Peter.Strandby@trade.gov

10. Italy – Showcase USA • Attending ITB in Berlin? Travel through Italy on your way, participate in SHOWCASE USA-ITALY, March 4-6 in Florence! • SHOWCASE USA-ITALY, the only B2B marketing event exclusively dedicated to promoting Italian tourism towards the United States, has moved to Spring (immediately before ITB in Berlin)! Created by the Visit USA Association and the U.S. Commercial Service in Italy, SHOWCASE USA-ITALY provides a great opportunity for the Italian Travel Industry to keep up to date with the great variety of “Made in USA” travel products and destinations. • USA participants are provided one-on-one matchmaking appointments with Italian companies, logistical assistance, on-site business counseling, and a pre-event briefing. • Participation fee per person (includes two nights hotel & meals): $2650 • To participate contact Simonetta.Busnelli@trade.gov

11. CHINA GOLF SHOW 2012 US TRAVEL PAVILION Organized by Reed Exhibitions/PGA and Supported by the U.S. Commercial Service • US Travel Pavilion highlighted on the floor plan and 1 page presentation in the show directory • Special shell scheme design: 1 information counter with logo per travel destination + common area for meeting (15 Travel destination max) • 20% discount on all additional advertising items • Free logo next to show directory profile (RMB 1000 Value) • Internet package included (RMB 1500 value) • 1 invitation ticket per company to Demo Night (event TBC) • 1 enewsletter presenting the US Travel Pavilion • Press release & Pavilion exposure • Post show report exposure • Participation: RMB 7000 per travel destination (approx $1000 USD) PACKAGE

12. Many more…visit www.export.gov/industry/travel

13. Promote your company’s travel product or destination • Develop memorable promotional and educational events • Single destination/company promotion • Access trade and consumer media • FAM tours • Virtual FAM

15. Media and Press Exposure

16. “50 Plates, 50 States”

17. Access Up-to-Date Travel Market Research • Market intelligence • Visitor profiles • Statistics and top market reports • Forecasts • Webinars • Visit market research library at http://www.export.gov/industry/travel • The Office of Travel and Tourism Industries provides additional research on international visitation, spending data and more. http://tinet.ita.doc.gov Niche reports as well: • OTTI’s new Cultural Heritage Tourism report • CS Toronto’s Medical Tourism report • CS Tokyo’s Wedding Tourism report

18. Our bottom line is your bottom line! http://www.export.gov/industry/travel

19. Contact information Tony Michalski Senior International Trade Specialist Member – Global Travel and Tourism Team U.S. Commercial Service 3110 E. Guasti Road, Suite 465 Ontario, California 91761 Tel: 909-390-8469 Fax: 909-390-5315 Email: tony.michalski@trade.gov thank you!