140 likes | 154 Views
Scott Mike Robbie. Heineken. History Television Ads Print Ads Website. Heineken History. Began as a family business in the 1800’s after a decline of beer drinking in the Netherlands. Over 251 years in the brewing business without much change to the closely guarded recipe.
E N D
Scott Mike Robbie
Heineken • History • Television Ads • Print Ads • Website
Heineken History • Began as a family business in the 1800’s after a decline of beer drinking in the Netherlands. Over 251 years in the brewing business without much change to the closely guarded recipe. • Company developed Europe’s favorite beer and has become the most international brewer in the world.
Heineken History cont. • June 2000, received King William’s I prize for Dutch Entrepreneurship. • Expands operations to China, Nigeria, Sweden, Belgium, Slovakia and Spain.
Heineken Now • After three generations, still family owned. • Makers of specialty beers, light and alcohol-free beers. • Operations in over 170 companies. • Acquire strong brands to create a new and larger company.
T.V. Ad campaign • Ads developed by the Lowe’s ad agency, also known for the “Got Milk” and “Can you hear me now?” ads. • Designed to bring brands into popular culture.
Heineken print ads • Designed to be simple and humorous, yet effective. • All thematically similar.
Heineken’s web presence • Heineken.com • HeinekenInternational.com • Heineken.com.au