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Mike Ihbe, Brian McNally, Scott Uffner gruntmaster6000@umich

Hermes’ Guide to the Globe. Mike Ihbe, Brian McNally, Scott Uffner gruntmaster6000@umich.edu. What’s the Pain?. Global Economy Local Customs Differ Miscommunication costs millions. Hermes’ Guide. Link to GPS Automatic culture updating Feeds of relevant info. Preview. You have entered:

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Mike Ihbe, Brian McNally, Scott Uffner gruntmaster6000@umich

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  1. Hermes’ Guide to the Globe Mike Ihbe, Brian McNally, Scott Uffner gruntmaster6000@umich.edu

  2. What’s the Pain? • Global Economy • Local Customs Differ • Miscommunication costs millions

  3. Hermes’ Guide • Link to GPS • Automatic culture updating • Feeds of relevant info

  4. Preview You have entered: Japan Business Culture Dining Culture Changes from prev.

  5. Architecture

  6. Timeline

  7. How Hermes Stacks Up

  8. Secret Sauce • GPS tracks user • Updates regional culture • Gives user an edge in business

  9. Challenges • Definition of region • Control of culture updates • Lack of GPS support

  10. Closing • Combines GPS and Cultural Dictionary • Integral business travel companion • Blows the competition out of the water!

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