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Ross Piper SVP Enterprise Strategy salesforce

Enterprise Cloud Computing. Ross Piper SVP Enterprise Strategy salesforce.com. Is Cloud Computing a Fundamental Shift?. 1960’s Mainframe. 1980’s Client/server. Today Cloud Computing. Enterprise Standard Cloud Platform for Dell. Innovate on Community Site. New Distribution Channel.

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Ross Piper SVP Enterprise Strategy salesforce

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  1. Enterprise Cloud Computing Ross Piper SVP Enterprise Strategy salesforce.com

  2. Is Cloud Computing a Fundamental Shift? 1960’s Mainframe 1980’s Client/server Today Cloud Computing

  3. Enterprise Standard Cloud Platform for Dell Innovate on Community Site New Distribution Channel Rapidly Build Custom Apps My Apps Sales Marketing Partners Ideas NDA M&A Vendor Mgmt Change Mgmt $1 Billion in Deal Registrations 100,000+ Integrated (S2S) Partners 3 Weeks to Build M&A App 11,500+ Ideas Michael Dell

  4. Japan Post Delivers with Massive Scale on Force.com Force.com Compliance Application: 51,000 Post Office Employees 24,000 Locations Feedback from 127 Million Customers Akira Iwasaki CIO

  5. Schumacher Group • Sales • Manages 2,500 Emergency Department physicians • Anytime, anywhere access to information with mobile • Contract management and business analytics • Customer ServiceCall center with CTI integration for recruiters and schedulers to deliver and track physician service • Applications Built• Recruiting• Hospital Staffing (Tangiers integration)• Insurance Credentialing • Severe Weather Tracking • Payroll • Contracting • Billing “ More than 50% of our processes are in the cloud.. ” Doug Menefee CIO

  6. Schumacher Group

  7. Cloud Standard for Building and Deploying Apps for Every Employee “ Cloud computing eliminated large upfront capital expenditures and annual maintenance fees and delivered apps with a faster time to value for all our employees ” Belinda Rodman, CIO, Advent Software ? @ ! Business Challenge The Applications Force.com Difference Needed an enterprise platform for the whole company Must support the business architecture and global processes going forward. Legacy systems were too rigid and could not easily adapt to business processes Wanted to leverage the time and cost advantages of the cloud Must work seamlessly with existing technology and systems ELA provides the ability to deploy unlimited standard and custom apps for all employees Shared platform provides global visibility across all departments The platform is integrated with core IT systems including an unified customer hub Advent has been able to achieve an enterprise standard with the platform that we can build the business around 1700 employees using Force.com High user adoption across all departments Initial business goals are met and IT is looking for ways to expand Lower cost option for building and deploying apps to all employees Fast access to key business metrics and increased visibility across the company drive better decisions

  8. Operations, Supply Chain, & Dashboards Purchasing Requisitions Receiving Approvals Analysis Performance Metrics Adoption Best Practices Distribution Shipping Tracking Installation Mobile Activity Logs Account Management Fulfillment Order Processing Product Availability Warranty Tracking Order Optimization Channel Training Manufacturing Production Planning Raw Material Inventory Production Reporting Equipment Maintenance Slab Data Tracking

  9. Running Our Whole Business in the Cloud Human Capital Management Customer Service Sales & Marketing IT Infrastructure Compliance and Risk Finance Development Workday HCMD Salary.com Salary Manager Performance Management Time-off Manager Volunteer tracking ADP Payroll iemployee Time Tracking Coupa Procure to Pay Concur T&E Manager Manhattan Space & Lease Management Contract Management Salesforce Customer Service Salesforce Content Salesforce Ideas Plateau Learning Management Professional Services Management SFA Marketing Click to dial (CTI Integrations) Event Management Opportunity to Quote Quote to cash Sales Compensation Checkout E-commerce Live Chat (Google) Development Domain Program and Resource Management Agile Scrum and Bug Management QA Test Director IT Infrastructure Support Portfolio Management Compliance IT Help Desk LiveOps Asset Management Intranet Google Apps Compliance/Risk Domain Audit Controls Management

  10. Enterprises Are Leading the Way Enterprise Std ~30,000 ~75,000 ~21,000 Enterprise Std ~25,000 ~5,000 ~5,000 ~5,000 ~ 11,000 ~9,000 ~20,000 ~3,200 ~3,000 ~3,500 ~2,900 ~4,000 ~4,000 Number of Subscribers

  11. 120,000 Custom Apps and Counting… IT Governance/Project Mgmt Human Resources Franchise Management IT Governance and Change Control Built in 6 weeks Recruiting and Training Application Less than 6 months Franchise &Training Management Less than 6 months Franchise Management 60 days Performance & Time Off Less than 5 weeks Project Management Less than 10 Weeks Shipping & Fulfillment ERP/Accounting Billing Commercial Accounting Built in 6 months Sample Management Less than 6 months Custom Billing Less than 6 weeks Distribution & Shipping Less than 3 months Custom ERP and Shipping System Built in 7 months Quoting, Licensing & Billing Less than 10 weeks B2C Websites/eCommerce Distribution Legal Inventory and Distribution Built in 6 months Pledge 5 Less than 22 days Digital Rights Mgt Less than 6 weeks Public Train Website Less than 3 months Inventory and hipping System Built in 7 months Contract Mgt Less than 10 weeks

  12. Customers Drive Our Evolution 2009 2008 63,200 Customers 1st 2007 1,500,000 Subscribers Product 1st 1st 120,000 Custom Apps 2006 Product Product 2005 AppExchange Released Force.com Released 17,500 Websites 2004 85,000 Custom Apps 1st 5,000 Subscriber Customer 1st 15,000 Subscriber Customer 2003 1st 1,000 Subscriber Customer 175,000 Developers 1st 65,000Subscriber Customer 2002 Winner: Wall Street Journal Innovation Award 1st Dreamforce Conference 2000 1999 1st Customer Service App Release 81M Lines of Code Merrill Lynch 1st SFA Release End of Software Begins Salesforce Foundation Created

  13. Momentum to the Cloud Is Accelerating $1.2 Billion+ Revenues, S&P 500 63,200 Paying Companies 32% Customer Growth 94% Customer Satisfaction 2001 2002 2003 2004 2005 2006 2007 2008 2009 Fiscal Year

  14. Expectations Defined By Consumer Applications Easy no training no maintenance interoperable Innovative frequent releases continuous improvement Real-time upgrades scale

  15. Multi-Tenancy Makes Cloud Computing Possible Multi-Tenant Single-Tenant (On-Premise or Hosted) 63,200 Companies 63,200 Companies App 1 App 3 App 2 App 1 App 3 App Server App Server App Server App Server App Server Database Database Database Database Database OS OS OS OS OS Server Server Server Server Server Storage Storage Storage Storage Storage Network Network Network Network Network One App Stack 63,200+ App Stacks

  16. Understanding Cloud Platforms Servers as a Service Cloud Platform for Consumer Apps Cloud Platform for Business Apps UI as a Service Logic as a Service Python or Java Server Integration as a Service VM VM VM VM Non-Relational Database Full Relational Database Infrastructure as a Service Infrastructure as a Service Infrastructure as a Service General purpose, lower level machine images that you manage Optimized for consumer and social networking apps Optimized for rapid development of business apps

  17. True Multi-Tenancy: An Efficient Architecture Massive Shared Database Shared General Purpose Kernel Real-Time App Composition

  18. Unlimited Customization and Development Why Force.com is 5Xs Faster 80% Clicks 20% Code Page Layouts List Views Translation Workbench Presentation Validation Rules Workflow/Approvals Logic Objects and Fields Data Declarative, Easy to use • Enterprise CRM customers average over 35 custom objects, 16 validation rules • 120,000 Custom Apps – 90% of all EE and UE orgs have at least one custom app, • 81M+ lines of Apex Code, 312K+ Custom interfaces, 220K+ Workflow Rules

  19. Force.com Abstracts Apps and Logic Metadata Allows Automatic Upgrades 63,200 Customers Customer Metadata 16M+ Customizations 312K+ Custom Interfaces 81M+ Lines of Code 100M+ Integrations / Day Salesforce Apps ISV Apps 850+ Custom Apps 120k+ 29 major upgrades Customizations, Integrations and apps run on the latest release automatically

  20. Continuous Upgrades Carry Forward All Apps Painless, No Hassle Upgrades 30 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology Real-Time Upgrades

  21. Proven, Real-Time Integration Connect the Clouds Leverage Your Existing Investments 100M+ API calls/day >50% of Transactions through API Native Oracle & SAP Connectors Consume External Web Services Build New Web Services Leverage Existing Investments 60+ Certified Integration Middleware Connectors Force.com for Facebook Force.com for Google Force.com for Amazon Web Services

  22. Salesforce to Salesforce Real-Time Data Exchange Set up Any Connection Share Any Process Easy to Share Data with Other Companies Avoid the Cost of Integration Salesforce to Salesforce

  23. ISO 27001 Real-Time Security The World’s Most Trusted Security that Improves in Real-Time with Testing by Every Customer Application Security • ISO 27001 • SSL encryption • Identity confirmation • SAS 70 Type II; SysTrust certified Network Security • IP restrictions • Fault tolerant, multi-layered firewall • Intrusion detection • 3rd party assessments Facility Security ISO 27001 Certified Security • 24 x 365 security • Biometric readers • Silent alarms • CCTV • Motion detection

  24. Real-Time, Transparent System Status Confidence, Transparency, and Trust Live System Status Security Best Practices Historical Performance Real-Time Transparent System Status

  25. Three Global Production Data Centers Salesforce.com Data Center Locations You Focus on Innovation. We Focus on Infrastructure. Geographically-dispersed, mirrored data centers Near real-time replication Seamless disaster recovery Dedicated, path diverse network backbone No single points of failure Carrier neutral network strategy Main Production Data Center Back-up Production Data Center Production Data Center & Archive 3 Global Data Centers & Disaster Recovery Production-Class Development Lab & Archive

  26. The Real-Time Cloud Real-Time Web Sites Unlimited Real-Time Customization Programmable User Interface Programmable Cloud Logic Real-Time Workflow & Approvals Real-Time Mobile Deployment Integrated Content Library Real-Time Analytics 800+ Integrated Applications Granular Security & Sharing Real-Time Transparent System Status ISO 27001 Certified Security Proven Reliability Proven, Real-Time Scalability Real-Time Query Optimizer Proven Real-Time Integration Real-Time Sandbox Environments Salesforce to Salesforce 3 Global Data Centers & Disaster Recovery Real-Time Upgrades Multitenant Kernel

  27. Thank you

  28. The World’s Most Complete Sales Application Integrated Content Library AppExchange Email & Productivity Real-Time Approvals & Workflow Genius Leads & Campaigns Accounts & Contacts Forecasting & Analytics Opportunities Partners

  29. Customer Portal Community Chat Search Partners Email Join the Conversation Call Center Social Service Cloud Manager

  30. Yesterday’s Contact Center Needs to Evolve Customers are here: Companies invested here: Contact Center Community Sites

  31. The Real-Time Cloud Real-Time Web Sites Unlimited Real-Time Customization Programmable User Interface Programmable Cloud Logic Real-Time Workflow & Approvals Real-Time Mobile Deployment Integrated Content Library Real-Time Analytics 800+ Integrated Applications Granular Security & Sharing Real-Time Transparent System Status ISO 27001 Certified Security Proven Reliability Proven, Real-Time Scalability Real-Time Query Optimizer Proven Real-Time Integration Real-Time Sandbox Environments Salesforce to Salesforce 3 Global Data Centers & Disaster Recovery Real-Time Upgrades Multitenant Kernel

  32. Success from 10 Years of Experience in the Enterprise World’s First Real-Time Cloud Real-Time Transparent System Status Proven Reliability Proven, Real-Time Scalability Real-Time Query Optimizer Real-Time Sandbox Environments Proven Real-Time Integration 3 Global Data Centers & Disaster Recovery Real-Time Upgrades Multitenant Kernel ISO 27001 Certified Security Salesforce to Salesforce

  33. Virtualization vs. Cloud Computing Virtualization Transforming big servers into lots of small virtual servers You manage the virtual servers and You manage the software Transforming lots of small physical servers into a shared computer Cloud Computing 100% Focus on your application Innovation. Not Infrastructure

  34. Metadata Driven Application Framework Application Services Application Framework Core Services Operations App Framework 80% clicks 20% code Traditional Platforms 20% clicks 80% code

  35. Traditionally, CIOs Have Had To Trade-off Powerful & Complicated Vs. Easy, Low Cost & Limited Company A Customized Software Custom app for every customer Company B Powerful, but Complicated Company C OR Shared, Generic Apps Same app for every customer Easy & Low Cost, but Limited

  36. Meta-data Frameworks Offer Best of Both Company A Customized Software Custom app for every customer Company B Powerful, but Complicated Unlimited Customizations Programmable Logic & UI Internet Scale Platform Company C Shared Components Shared, Generic Apps Same app for every customer Easy & Low Cost, but Limited

  37. Metadata Drives Continuous Innovation without Upgrades

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