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MICROSOFT AZURE ISV : BA Minds WEB SITE : baminds LOCATION : Buenos Aires, Argentina

Small, Medium Enterprises Reap CRM Benefits via Affordable, Easy-to-Deploy Cloud Solution. MINI-CASE STUDY.

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MICROSOFT AZURE ISV : BA Minds WEB SITE : baminds LOCATION : Buenos Aires, Argentina

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  1. Small, Medium Enterprises Reap CRM Benefitsvia Affordable, Easy-to-Deploy Cloud Solution MINI-CASE STUDY “Combining all the benefits of Microsoft Azure with our state-of-the-art platform has allowed us to focus all of our resources towards developing BA Minds Cloud CRM, a scalable, affordable, and user-friendly solution for Latin America’s SMEs.” – MJ Rodrigo, CEO, BA Minds • SITUATION • Small and medium enterprises might consider CRM functionality to be out of reach because of infrastructure and software costs. But BA Minds conceived a cloud solution that could lower the barriers to entry for SMEs. To make this a reality, BA Minds needed a platform partner in the cloud. MICROSOFT AZURE ISV: BA Minds WEB SITE: www.baminds.com LOCATION: Buenos Aires, Argentina ORG SIZE: 15 MICROSOFT AZURE ISV PROFILE: BA Minds is a software vendor founded in 2010. Its goal is to make life easier and business more effective for small and medium enterprises (SMEs) in Latin America, with an affordable, simple-to-deploy, and user-friendly customer relationship management (CRM) solution. It has chosen to deploy 100% in the cloud on Microsoft Azure. Read about other Microsoft Azure ISVs • SOLUTION • Microsoft Azure was chosen based on BA Minds’ know-how and experience, as well as Microsoft Azure’s support of BA Minds’ needs. The BA Minds solution uses many of the features of Microsoft Azure, including worker roles and web roles, Microsoft Azure SQL Database, and Blob and table storage. • BENEFITS • Low upfront investment: With a limited initial investment required for Microsoft Azure, BA Minds significantly reduced time to market, an extremely valuable benefit for a startup. • Scalability: Microsoft Azure allows BA Minds to grow on an as-needed basis with platform costs proportional to demand. • Global reach and availability: Microsoft Azure datacenters around the world offer 99.9% uptime guarantee and deliver software anywhere, a competitive advantage for BA Minds.

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