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Stylish Chicken. By: Katie Pinette. Products. Chicken Holster Diaper. Chicken Bra. Chicken Apron/Saddle. Chicken Shoe. Strengths Weaknesses. In stores and online Environmentally friendly More variety of colors and patterns Product bundling and buying in bulk.
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Stylish Chicken By: Katie Pinette
Products • Chicken Holster Diaper • Chicken Bra • Chicken Apron/Saddle • Chicken Shoe
Strengths Weaknesses • In stores and online • Environmentally friendly • More variety of colors and patterns • Product bundling and buying in bulk • Online competition (Hen Saver) • Small target market • People are not informed about product
Ideal Segment • Women • Age 40+ • Living in northeast, North America • Children have left the nest • VALS types: believers and survivors • PRIZM types: Blue Highways and Shotguns and Pickups • Concerned with the health issues for which their chickens are at risk