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Tasty Baking Company

Tasty Baking Company. Welcome! Mr. Patrick Culley President, Grab-N-Go. Sales Presentation. Ryan Stevens May 26, 2005. Tasty Baking Company. Invented in 1914 HQ in Philadelphia, PA Over 100 products offered 4.8 million cakes, donuts, cookies, and pies baked per day

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Tasty Baking Company

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  1. Tasty Baking Company Welcome! Mr. Patrick Culley President, Grab-N-Go Sales Presentation Ryan Stevens May 26, 2005

  2. Tasty Baking Company • Invented in 1914 • HQ in Philadelphia, PA • Over 100 products offered • 4.8 million cakes, donuts, cookies, and pies baked per day • Product only available in the Northeast US

  3. Features • Individually Wrapped • Bold, Captivating Packaging • Clear cellophane allows customer to view product • Provided in shelf-ready packaging • No preservatives • Sensables Low-Fat/Low-Carb Line • Variety of forms and flavors • Limited edition products offered during holidays, seasons, for special events, etc.

  4. Advantages • Baked fresh daily at locally owned & operated facility • Exclusively sold in the Northeast US • No preservatives = Healthier than competition • Offered in low-carbohydrate and low-fat varieties • Delivered weekly • Buy only what you need

  5. Benefits • Individually wrapped products are easy to grab on the run (impulse buys) • Vibrant packaging lures more consumers • Shelf-ready packaging eliminates need for signage or additional shelving • Healthier products will appeal to health conscious consumers • Weekly deliveries allow you to buy in smaller quantities and try new products frequently • Tourists will be eager to try an exclusively local favorite

  6. Thank You!

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