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Unit 3

Unit 3 . Effective Communication. Unit 3 Lesson 1. EQ: What is the difference between oral, written, and digital communication?. 6.1 Exhibit appropriate business (oral, written, and digital) communication skills needed in the workplace to facilitate information and communication.

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Unit 3

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  1. Unit 3 Effective Communication

  2. Unit 3 Lesson 1 EQ: What is the difference between oral, written, and digital communication? 6.1 Exhibit appropriate business (oral, written, and digital) communication skills needed in the workplace to facilitate information and communication.

  3. Communication

  4. Objectives • What are the key concepts of oral communication? • What are the three elements of oral communication? • What are the steps for planning a successful oral presentation? • How do you use the 9 steps of oral communicationto design a presentation outline? • How do you analyze the strengths and weaknesses of a presentation?

  5. Oral Communication Defined • Expressing ideas and information as well as influencing others through the spoken word • Can also include nonverbal communication • Important for any career, whether you use it in informal conversations or business presentations • Key Concepts: speaker, message, channel, receiver, feedback, noise, context

  6. Three Elements of Oral Communication • Content: information conveyed in presentation • Organization: structure of presentation • Delivery: means of communication

  7. Steps for Planning a Successful Oral Presentation • Determine a general purpose • Analyze the audience • Choose a specific purpose • Research the topic • Organize and outline the presentation • Visual aids • Practice • Delivery • Assessment

  8. Step 1Determine a General Purpose • Purposes: • Inform • Persuade • Entertain/move

  9. Step 2Analyze the Audience • Relate your message to your audience’s knowledge, beliefs, and interests • Study demographic data • Consider size, setting, and prior disposition toward the topic and yourself • Important to present the most relevant information while avoiding offense

  10. Step 3Specific Purpose • Narrow your topic • Ex: • General purpose: inform • Specific purpose: Provide information about the current issues affecting Georgia agriculture • Should be explicitly stated in introduction

  11. Step 4Research Topic • Gathering facts, figures, testimony, and examples • Establishes credibility • Competence: speaker’s knowledge of subject • Character: speaker’s trustworthiness

  12. Step 5Organizing and Outlining • Introduction • Attention-getter • Thesis • Preview statement • Body: 2-5 main points • Conclusion • Summary of main points • Strong concluding statement

  13. Step 5 continuedOrganizing and Outlining • Organizational patterns • Chronological • Spatial • Topical • Cause-effect • Problem-solution • Connectives • Transitions, internal previews and summaries, signposts

  14. Step 6Visual Aids • Should add to the presentation • Visible to audience • Talk to audience, not visual aid • Explain visual aids to audience • Can be PowerPoint, graph, chart, DVD, transparency, people, etc.

  15. Step 7Practice • Delivery methods: • Manuscript • Memorization • Extemporaneous • Impromptu • Be sure to practice using visual aids • Time your presentation

  16. Step 8 continuedDelivery • Voice: volume, pitch, pauses, articulation, pronunciation • 60% of meaning from nonverbal cues • Gestures, eye contact, posture, facial expressions • Physical appearance • Environment • Being late and rushing through presentation

  17. Step 9Assess • Ask for feedback from the audience • Identify strengths and weaknesses of your presentation

  18. Communication

  19. You are the manager for Zaxby’s in Macon, at store #232. Recently, there has been an ongoing issue with employees not clocking out for their breaks; therefore, they are getting paid to take breaks. You need to tell all employees in your section to make sure that they are clocking out when they take a break and clock back in when they return from their break. Create an email message to your employees that is 3-7sentences long that will get your point across! Remember that this is their first warning and you should not threaten the employees or be rude, but be firm and say what you mean. At the end of your email, type: your first and last name - Manager Zaxby’s #232 18574 PioNono Ave Macon, Georgia 31204 3.Be sure to create an appropriate and effective subject line that will catch your employees’ attention based on what you will be discussing in your email. 4. Your email should be sent to (enter your work email address here)

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