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EMERGING TRENDS IN CONSUMER BEHAVIOUR

EMERGING TRENDS IN CONSUMER BEHAVIOUR. KEVIN WOOD AUTUMN REID. WEB 2.0. Second generation of web-based communities Collaboration and sharing between users Changes in the ways software developers and end-users use the web as a platform . NOT JUST GEEKS. EXAMPLES. Ebay Craigslist

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EMERGING TRENDS IN CONSUMER BEHAVIOUR

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  1. EMERGING TRENDS IN CONSUMER BEHAVIOUR KEVIN WOOD AUTUMN REID

  2. WEB 2.0 • Second generation of web-based communities • Collaboration and sharing between users • Changes in the ways software developers and end-users use the web as a platform

  3. NOT JUST GEEKS

  4. EXAMPLES • Ebay • Craigslist • Wikipedia • MySpace • Google • iTunes • Blogs • YouTube

  5. Customer Engagement • The engagement of customers with one another, with a company or a brand • Engagement can be either consumer- or company-led and the medium of engagement can be online

  6. Customer Engagement • Customer Engagement aims at long-term engagement, encouraging customer loyalty and advocacy through word- of-mouth • Customer Engagement is the best measure of current and future performance

  7. Customer Engagement • Customer Engagement enables organizations to respond to the fundamental changes in customer behaviour that the internet has brought about

  8. BLOG USERS

  9. Customer Engagement • The behaviour of customers that engage in online communities revolving, directly around product categories (cars, beer) and other consumption topics. • It details the process that leads to a customer’s positive engagement with the company or offering, as well as the behaviours associated with different degrees of customer engagement.

  10. WEB 2.0

  11. Short Message Service (SMS) • Often called text messaging, is a means of sending short messages to and from mobile phones.

  12. CRACKBERRY

  13. SMS Usage

  14. SMS • Over 90% of text messages are read by recipient • Personal, instant link between you and the consumer • Connect with consumer at the right place, at the right time • 18-29 year old consumers use text messaging more often than voice to communicate. • When given a choice 39% of US consumers — 76 million people — prefer text messages to radio or TV advertising; however, only 3% of most marketing campaigns currently have a text component.

  15. How Can We Use SMS • Holding an event on the weekend - you could send a reminder, while many of your guests are away from their computer, to their mobiles - it might say "pick up your tickets from..." • A real estate agent, you can sms that there is an open day at Smith Street in 2 hours • A life coach - your client may like some positive reminders to keep them on track • Wanting to remind clients of their appointments. • A stockbroker, to let some clients know when a particular stock reaches a certain price. • Wanting to let clients know their goods, order, car, etc are ready to be picked up

  16. How Can They Use SMS • Consumers can text for more information on products • Customers can text to book appointments or reservations • Customers can text to win in contests

  17. SMS Marketer

  18. ?s

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