Azure – Use Cases

1. Azure – Use Cases Shantanu Mane Platform Strategy Advisor, Windows Azure Shantanu.Mane@microsoft.com

2. Gartner on Cloud • Cloud computing/cloud services continued to gather momentum in 2009 and into early 2010 and looks set to increase its material impact on the overall IT industry over the course of the next few years. • Although there are many caveats that need to be applied to understanding its development — there are many buyers and sellers whose vested interests are challenged by cloud computing and thus are unlikely to embrace it — it is hard now to convincingly argue that "the cloud" is a passing phase and will "lift" anytime soon. • Providers of technology products and services need to ramp up their efforts to leverage cloud computing strategically and tactically; strategically through senior executives communicating internally and externally that cloud computing is a significant part of their plans; tactically through mobilizing and energizing their staff to work through the myriad, complicated, sequential minor steps that need to be executed to address the opportunities and threats cloud computing/cloud services will continue to pose.

3. Why Is The Cloud Relevant For You • Analyst Forecasts • “Spending on public IT cloud services will grow 5X the rate of the IT industry in 2011, up 30% from 2010.” • “By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets.” • Source: IDC (March 2010) • Source: IDC (March 2010) • Source: Gartner • ISV Top Of Mind Issues • Remaining • Competitive • Managing • Data Centers • Maintaining Security, privacy and continuity • Staying • Focused • Reducing • Costs • Embracing • Globalization

4. Ways To Monetize In The Cloud • Freemium • Monthly Subscription Per User • Free basic level • Premium upgrades • Pricing based on seats or named users • Basic package with premium upgrades • Per Transaction • Per Meter • Discrete transaction units that can be easily measured and tracked • Pricing per unit of measure – such as storage (per MB) • Ad-based Revenue • Revenue from advertisers not users

5. Scenarios: • Scale-out web application • Situation: • QID wanted to take advantage of a significant business opportunity but was hampered by its reliance on a physical server infrastructure • Needed to dynamically scale its business infrastructure to accommodate increased demand for its enterprise mobility solutions • Gain a competitive advantage through a robust cloud-based offering that would free developers to focus on differentiating QID products and services • Solution: • QID found a more cost-effective way to grow its business with Microsoft. It migrated its application to the Windows Azure™ cloud-computing platform and used Microsoft® SQL Azure™ data storage • Benefits: • Scale dynamically to fuel growth • Reduce operational costs by 15 percent • Improve application performance by 20 percent • Innovate to deliver better services Mobility tracking solutions provider grows business with cloud computing “SQL Azure will take us a long way toward delivering better business intelligence capabilities to our customers.” —Milind Tavshikar, Chief Executive Officer, QuantumID Technologies Company Profile: QuantumID Technologies (QID), headquartered in Cambridge, Massachusetts with a subsidiary in Pune, India, develops turnkey RFID-enabled tracking solutions. It employs more than 110 people.

6. Case Study • Benefits: • Reduced time-to-market • 20 solutions in 8 months • Lowered barriers to adoption • Short development time, and reduced investment in infrastructurehelps more customers adoptAppPoint’s solutions • Improved ability to reach new customers • Receives ongoing support from Microsoft, that helps to reach new customers • Situation/Solution: • Inorder to meet customer demand for an interoperable, cloud-based version of its process automation platform, AppPoint migrated to the Windows Azure™ platform. • Services: • Windows Azure Platform • -Windows Azure • -Windows Azure AppFabric Caching • -Windows Azure AppFabric Service Bus • -Microsft SQL Azure • Technologies • -Microsoft.NET Framework 4 Software Vendor Speeds Development, Taps New Markets with Cloud-Based Solution “Developing this application would have taken us 8 to 10 months and required infrastructure resources. With the Windows Azure platform we had the solution up and running in less than eight weeks.”—RadhakrishnanMenon, Chief Information Officer at Biocon Company Profile: Founded in 2005, AppPoint is an independent software vendor that provides business process automation solutions to its customers. AppPoint is headquartered in Bangaluru, India.

7. Case Study • Benefits: • Gained global presence and increased revenue • Reduced time spent on IT maintenance by 30 percent—this time is now spent on more strategic tasks • Reduced latency • Reduced latency issues for global customers • Simplified IT maintenance • Expects 30 percent more revenue • Situation/Solution: • China-based Gridsum wanted to deliver its search engine marketing and analytics solutions to global customers. In order to avoid latency issues serving customers outside of mainland China, the company migrated its Web Dissector service to Windows Azure™. • Software and Services: • Windows Azure Platform • -Windows Azure • -Windows Azure Content Delivery Network • Technologies • -Microsoft .NET Framework • -Microsoft ASP.NET Software Developer Switches from Rackspace to Go Global, Expects 30 Percent More Revenue “We expect to increase our revenue by at least 30 percent in the next year as a result of expanding our services outside of China. We could not have done that without Windows Azure.”—Yun Xu, Senior Director of Business Development, Gridsum Company Profile: Based in Beijing, China, Gridsum is a member of the Microsoft® Partner Network that develops online business optimization solutions that help customers measure and analyze website performance.

8. Benefits: • Discovered a new business model • Developed an extensible framework that it can reuse to create other interactive solutions for its customers in the entertainment industry • Achieved critical scalability • Able to quickly add compute and storage resources and scale up during peak usage • Delivered a cost-effective solution • 10 percent to 20 percent savings in the initial IT investment • Situation/Solution: • To meet customer demand for hosted applications, while avoiding the costs of building its own data center, Designercity turned to Windows Azure™. It used the cloud services, along with Microsoft® Surface®, to build an interactive, concept karaoke application. • Services: • Windows Azure Platform • -Windows Azure • Microsoft Silverlight®4 • Technologies • -Windows®Presentation Foundation Case Study Digital Solution Provider Expands Business with Scalable Cloud Services “Windows Azure gives us the confidence to design distributed, highly scalable applications and serve a larger region outside of Hong Kong.”—Ernest Kwong, Director of Technology Solutions, Designercity Company Profile: Designercity is a digital solution consultant and software vendor located in Hong Kong, China. The company offers comprehensive, end-to-end digital consulting and new media solutions.

9. JANISON CASE STUDY – Learning Management Systems

10. Cost Example • Event Ticketing Solution • Unpredictable Bursting • Compute Hours: 2,066 • Database (Gb): 2.9 • Data In (Gb): 0.17 • Data Out (Gb): 0.58 • Blob Storage(Gb): 14.72 • Blob Transactions*: 124 • *10K increments • Windows Azure Monthly Usage Compute Average Usage Time • The company is SaaS ISV that creates payment processing systems for small enterprises such as art galleries and museums. • For this ISV and application, subscription pricing is the best way to buy Windows Azure. • The ISV • Purchase recommendation • Consumption Pricing $351/month • The application provides online ticket sales and payment processing for short-term events, very similar to Ticketmaster. Customers are billed as a % of ticket price and lower service charges cater to SMBs. • The Application • Commitment Pricing $229/month

11. Next Steps • Get Started Today! • Microsoft Cloud Program: Join here www.microsoftcloudpartner.com 1 • Learn 2 • Use one of three free offers available to partners. • Introductory Offer- free trial • Cloud Essentials – via Microsoft Cloud Program • MSDN Subscription– free to qualifying partners, available for purchase to others • Try 3 • The Microsoft Developer Network (MSDN) offers technical resources • Subscribehere to access code samples, SDKs and other downloadable tools • You’ll also find helpful developer centers and technical forums • Develop and Test

12. THANKS