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Success In Ebooks. Creating and Marketing Your Online Ebook Product By @AngEngland. Why Create an Ebook. Reusing the content you already have. Creates an additional revenue stream. Reaches a broader audience with your message. Personal branding and authority building.
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Success In Ebooks Creating and Marketing Your Online Ebook Product By @AngEngland
Why Create an Ebook • Reusing the content you already have. • Creates an additional revenue stream. • Reaches a broader audience with your message. • Personal branding and authority building.
Creating the Ebook Idea • Specific but not too narrow (knitting). • Brainstorm your main topic areas. Work your way down from there. • What are you already talking about? • What questions are others asking you? What are you “known” for? • What topics are you currently writing or researching? • http://bit.ly/TypeAEbook
Getting Started – Step One • Table of Contents – First things first. • Allows you to focus and avoid writer’s block. • Keeps you motivated to finish. • Gives you the opportunity to pre-sell your book and have it professionally edited. • Easier to work when you have a plan, a goal and a clear direction.
The Finishing Touches - Polishing • Professional Images – photos, professional graphics, cover art. • Editing – Catch mistakes • Format – Presentation matters to readers. • An Index – 40+ pages • Font and Readability
Now What? - Marketing • Sell On-Site (Paypal Buy Now Button) • Create an Affiliate Program and E-Store of Your Own http://bit.ly/EbookPlugin* • Affiliate Programs tap into your reader’s power also. • Ads – Google Adsense or Facebook Ads (freebie?)
More Marketing Ideas • Tap Into Larger Networks • Columnist • Guest Posts • Reviews • Host Your Ebook Elsewhere • Amazon http://amzn.to/EbookFormat* • TypeAParent.com/Ebooks • Trade Ad Spots on Other Sites • Ejunkie and Other Affiliate Programs • Monetize IN the Ebook – Affiliate Links