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THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS

THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS. CHALLENGES. 1. ELECTRONIC COMMERCE & ELECTRONIC BUSINESS REQUIRE NEW MIND SET 2. FINDING SUCCESSFUL INTERNET BUSINESS MODEL. INTERNET TECHNOLOGY & THE DIGITAL FIRM.

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THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS

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  1. THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS

  2. CHALLENGES 1. ELECTRONIC COMMERCE & ELECTRONIC BUSINESS REQUIRE NEW MIND SET 2. FINDING SUCCESSFUL INTERNET BUSINESS MODEL

  3. INTERNET TECHNOLOGY & THE DIGITAL FIRM • INFORMATION TECHNOLOGY INFRASTRUCTURE: Information flows seamlessly throughout • DIRECT COMMUNICATION BETWEEN TRADING PARTNERS:DISINTERMEDIATION removes intermediate layers streamlines process

  4. INTERNET TECHNOLOGY & THE DIGITAL FIRM • VENDORS CAN PROVIDE INFORMATION 24 HOURS A DAY • CAN EXTEND DISTRIBUTION CHANNELS • CAN REDUCE TRANSACTION COSTS

  5. INTERNET TECHNOLOGY & THE DIGITAL FIRM • REDUCES INFORMATION ASYMMETRY: Asymmetry exists when one party has more information than other • INCREASES RICHNESS: Depth & detail of information • INCREASES REACH: Number of people contacted

  6. INTERNET BUSINESS MODELS • VIRTUAL STOREFRONT:Sells goods, services on-line • MARKETPLACE CONCENTRATOR:Concentrates information from several providers • ON-LINE EXCHANGE: Bid-ask system, multiple buyers, sellers

  7. INTERNET BUSINESS MODELS • INFORMATION BROKER: Provide info on products, pricing, etc. • TRANSACTION BROKER:Buyers view rates, terms from various sources • AUCTION: Electronic clearinghouseproducts, prices, change in response to demand

  8. INTERNET BUSINESS MODELS • REVERSE AUCTION: Buyer sets price, submits to multiple sellers • AGGREGATOR: Group pools orders for volume discount • DIGITAL PRODUCT DELIVERY: Sell, download software, other digital products

  9. INTERNET BUSINESS MODELS • CONTENT PROVIDER:Creates revenue through providing client for a fee, and advertising • ON-LINE SERVICE PROVIDER:Provides service, support for hardware, software products • VIRTUAL COMMUNITY: Chat room, online meeting place

  10. INTERNET BUSINESS MODELS • PORTAL: Initial point of entry to Web, specialized content, services • SYNDICATOR: Aggregate information from several sources sold to other companies

  11. ELECTRONIC COMMERCE • BUSINESS-TO-CONSUMER (B2C) • BUSINESS-TO-BUSINESS (B2B) • CONSUMER-TO-CONSUMER (C2C):Individuals use Web for private sales or exchange

  12. BUSINESS-TO-CONSUMER • WEB SITES: Provide information on products, services, prices, orders • CUSTOMER-CENTERED RETAILING: Closer, yet more cost-effective relationship with customers • INFORMATION BROKERS: Comparison shops to customer’s requirements, reintermediation

  13. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE AUTOMATION OF PURCHASE, SALE TRANSACTIONS FROM BUSINESS TO BUSINESS • PROVIDES ALTERNATIVE SOURCES • ELECTRONIC HUBS: Online marketplaces, point-to-point connections, integrated information

  14. BUSINESS-TO-BUSINESS ELECTRONIC COMMERCE EXCHANGES: Commercial on-line market, many buyers, sellers • POTENTIAL FOR INTEGRATING PRODUCT INFORMATION • PROVIDES SERVICE, VALUE

  15. ELECTRONIC COMMERCE PAYMENT SYSTEMS

  16. INTRANETS AND ELECTRONIC BUSINESS • BENEFITS • FUNCTIONAL APPLICATIONS • SUPPLY CHAIN MANAGEMENT

  17. FUNCTIONAL APPLICATIONS: • FINANCE & ACCOUNTING • HUMAN RESOURCES • SALES & MARKETING • MANUFACTURING & PRODUCTION

  18. FINANCE & ACCOUNTING: • GENERAL LEDGER REPORTING • PROJECT COSTING • ANNUAL REPORTS • BUDGETING

  19. HUMAN RESOURCES: • CORPORATE POLICIES • EMPLOYEE SAVINGS PLANS • BENEFITS ENROLLMENT • ON-LINE TRAINING • JOB POSTING

  20. SALES & MARKETING: • COMPETITOR ANALYSIS • PRICE UPDATES • PROMOTIONAL CAMPAIGNS • SALES PRESENTATIONS • SALES CONTRACTS

  21. MANUFACTURING & PRODUCTION: • QUALITY MEASUREMENTS • MAINTENANCE SCHEDULES • DESIGN SPECIFICATIONS • MACHINE OUTPUT • ORDER TRACKING

  22. ORDER PROCESSING PLANNING & FORECASTING CUSTOMERS SUPPLIERS PROCUREMENT ACCOUNTING INTRANET INTRANET PRODUCTION LOGISTICS SERVICES INVENTORY SHIPPING DISTRIBUTORS SUPPLY-CHAIN MANAGEMENT

  23. CHALLENGES & OPPORTUNITIES • UNPROVEN BUSINESS MODELS • BUSINESS PROCESS CHANGE REQUIREMENTS • CHANNEL CONFLICTS • LEGAL ISSUES • SECURITY & PRIVACY

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