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at the IRISH LINEN CENTRE & LISBURN MUSEUM Gillian Topping

When is a week not a week? When it becomes a science programme. at the IRISH LINEN CENTRE & LISBURN MUSEUM Gillian Topping Science programme Case study for NIMC 4/2/2014. Why we participate in this event?. - Using nationally promoted event Accessing their social media audiences

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at the IRISH LINEN CENTRE & LISBURN MUSEUM Gillian Topping

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  1. When is a week not a week? When it becomes a science programme at the IRISH LINEN CENTRE & LISBURN MUSEUM Gillian Topping Science programme Case study for NIMC 4/2/2014

  2. Why we participate in this event? • - Using nationally promoted event • Accessing their social media audiences • Listing our event on their website • Reaching a larger audience Increase visit numbers Evaluations • Learning/ adapting to the challenge • Shifting focus from arts & crafts Marketing tool • - Increasing our programme recognition • Promoting our permanent exhibition & increasing footfall

  3. FEATURED EVENT OF THE DAY SOCIAL MEDIA PROMOTION National Science & Engineering Week 2,253 Facebook likes 9,203 Followers on twitter Science Month 2013

  4. Selling point to the school? • FREE EVENT helping schools combat cost issues – such as bus hire • Adapting to the schools needs, providing workshops that are not practical for the class environment • Utilising museums resources and staff skill base • Tailoring workshops to groups • age, ability, learning style

  5. Education budget “Unfortunately my team didn’t win but it is all about having fun” KS2 pupil How can we afford to do it? Resources • Play resource • Minimal budget £100/300 • Building on the resources the museums already has Marketing • Design completed in house – utilising staff skills • £100 for 5000 double sided A4 colour flyers Spaghetti tower challenge “My favourite thing of the day was making a marshmallow tower. Finally I can make my own house” KS2 pupil …“Working together as a team on the tower was great fun for the children” KS1 Teacher

  6. Resources for schools …“The programme leaflet was colourful and attractive” KS1 Teacher Individual workbooks • Designed in house • Printed in house – colour booklet • Guide for children to take home & continue with extra experiments with their parents “Hands on activities that the children really enjoyed – pitched at a great level for the children. The work books to take away was good to be able to show parents and discuss activities back at school” KS2 Teacher …“I was especially impressed with the science booklet – very child friendly and colourful KS1 Teacher

  7. Building on existing staff skills • Good enthusiastic team with a varied range of backgrounds

  8. Visitor statistics Visitor numbers for science workshops 2006 - 2013 Number of schools that have visited science workshops 2006 - 2013

  9. TARGET AUDIENCE Northern Ireland Primary Schools Total schools 845 Lisburn 40 Antrim 25 Ards 30 Banbridge 23 Belfast 88 Carrickfergus 13 Castlereagh 18 Craigavon 32 Down 44 Newtownabbey 28 North Down 18 359 Schools by District Council 2012/13 www.deni.gov.uk Total schools in 20/30 mile radius

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