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Sociographic Information

Sociographic Information. ‘Hipsters’ like to live downtown (60% age 25-39 ) 2/3 work in city, tend to be professionals who work long hours, relatively high salaries Enjoy the restaurants, nightlife & excitement Typical resident has not started a family.

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Sociographic Information

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  1. Sociographic Information • ‘Hipsters’ like to live downtown (60% age 25-39) • 2/3 work in city, tend to be professionals who work long hours, relatively high salaries • Enjoy the restaurants, nightlife & excitement • Typical resident has not started a family. • Families with very young children are underserved in the CBD. • Those with older children move out of downtowns • Many in this group desire safer environment in the CBD - and want access to Groceries • < 6000 live but 80,000 People work in CBD • New Jobs in CBD are on the Rise! • New employers describe employees as youthful, internet-based,& excited to be in Detroit. Source: Adapted from Strategic Marketing & Research, Inc. 2006 for Detroit Metro Visitors and Convention Bureau

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