South Wedge Farmers’ Market

1. South Wedge Farmers’ Market Mary Ciesinski Colin Dempsey Chris Fanning

2. Vendors of the South Wedge Farmers’ Market

3. Vendors of the South Wedge Farmers’ Market

4. Mission Core Principles Who they serve Social justice issues addressed Our responsibilities Our service project Samples of our work Our vision & plan in relation to Graham Issues and how they were addressed What will be discussed

5. Mission • Provide city residents with access to fresh, locally produced foods...  • Raise awareness around food production and distribution … • Enhance the economic viability of the South Wedge and surrounding neighborhoods... • Support local economies … • Build community… • Directly and indirectly promote health and healthy choices for residents…

6. Flavor Fresh food is glorious Health We are what we eat Environment Eliminate huge amounts of energy and pollution Community Community revitalization Economy Retaining our community’s wealth Safety The stability and integrity of foods Citizenship Work to develop alternatives Core Principles

7. Who does the market serve? • Rochester residents • Environmentally conscious • Organically motivated • Lack in attracting locals

8. Social justice issue address • Healthy, local eating • Sustainability in Rochester • Supporting local farmers • Promoting community involvement

9. Service Project • South Wedge Scholarship • Supporting low-income families • Access to healthy food • Community atmosphere • Scholarship itself • Developed contacts • Received funds • Set-up system

10. Products Produced • Excel spreadsheet of local businesses • Donation letter • Label creation • South Wedge Farmers’ Market - $1.00 creation • Contact with Highland Family Medical Center • Contact with families of low-income status • SWFM creation of brochure for families

11. Excel spreadsheet of local businesses • Explanation • Contact information of South Wedge businesses • Benefits • Ease of contact • Long-term benefits • Issues • Supervisor familiarity

12. Excel spreadsheet – contacts sample

13. Donation letter • Explanation • Letter to SW businesses • Asking for financial support in scholarship program • Benefits • Ability to use year after year • Can update for different program • Referencing Graham • “Tighten the focus of your plan by breaking down each goal into smaller and more specific parts” (p. 67). • Issues • Time available for supervisor to update

15. Label creation • Explanation • Used to seal letters • Benefits • Eliminated cost of envelopes • Decoration • Issues • Size • Creativity

16. South Wedge Farmers’ Market - $1.00 coupon • Explanation • Given to families to use as regular money • Pay vendors in cash at end of market • Benefits • Families had to use to coupons • Vendors took to it very well • Issues • No variety • Connecting with vendors

17. SWFM - $1.00 coupon

18. Contact with Highland Family Medical Center • Explanation • Contact with: • Assistant Professor of Family Medicine @ Highland Family Medicine • Benefits • Able to pin-point families • Creation of questionnaire • Referencing Graham • “How to Build Trust: Competence, Accountability, Honesty, Respect, Caring” (p. 39). • Issues • Loss of family contacts • Timeliness • Conflict of schedules

20. Contact with families of low-income status • Explanation • Calling family • Explaining location of the market • Benefits • Personal connection • Referencing Graham • “The most powerful tool for building trust is caring for other people and for their situations” (p. 39). • Issues • Not connecting • Phone conversation • The market itself

21. South Wedge Farmers’ Market Brochure • Explanation • Guide for families • Informative • Contacts & map • Mission & Core Principals • Benefits • More familiarity with market • Issues • Distribution to families

22. SWFM Brochure

23. SWFM Brochure

24. To sum it up… • Major Contributions • Long term “business” materials for the South Wedge Scholarship’s future • Connection of South Wedge to… • Local businesses • Highland Medical Center • Personal Insights • Business approach needed • Importance of personal connection

25. Student connection with site supervisor • Explanation • Getting settled at the SWFM • Benefits • Establishing contacts • What is Service-Learning, How can it be applied to the SWFM • Getting comfortable at SWFM • Referencing Graham • The Importance of Building Trust • Competence, accountability, being personal

26. Donation letter delivery • Explanation • Distributed donation letter to local businesses • Explained SW scholarship to business owners • Benefits • Alerted public to SW scholarship • Made personal contact with businesses • Issues • The Heavens poured down on SWFM

27. Donation letter follow-up • Explanation • Calling and e-mailing businesses regarding letter • Benefits • Allowed me to extend more personality into what we were asking for • Referencing Graham • Reach people’s hearts while youconvince their heads • Issues • Getting a hold of the right people • False addresses • Time constraints

28. Market Involvement • Explanation • Set up to take down • Benefits • Familiar face • Observing routines • Micro community building • Referencing Graham • Being active, doing small favors, reaching out beyond regular circle, etc.

29. To sum it up… • Major Contributions • Set up contacts • Assisted in distribution of letters • Donation management • Market Assistance • Personal insight • “The most powerful tool for building trust is caring for other people and for their situation” (Graham, 39)

30. A Glimpse of the Wedge

31. Outlining video production • Planning video shoot at market • Outlining what was going to be in the video • Allows for more organized shoot • Talking to Chris about what was on video • Ability to make changes where necessary • Referencing Graham • “At this stage you don’t need to become an expert, but you do need to learn enough about your problem to know what you might be getting into.” • How can we help gain exposure for market?

32. Video Shoot • Explanation • Actual video shoot at market • Using footage from market allows for… • A better feel for the “atmosphere at market” • A better marketing “tool” • Referencing Graham • “Whatever project you decide on should make good use of who you are.” • Issues • Weather, equipment, public disclosures

33. Video Editing • Explanation • Post production work • Behind the scenes • How it works • Use of Final Cut Pro • Editing scenes together logically • Add digital effects • Referencing Graham • “All media act like megaphones: they amplify your message and get it to lots of people at once.” • Issues • Need to make short and concise, logically laid out for viewer

34. To sum it up… • Major Contributions • A short video production to be used on website • Increases interactivity on website • Used as a marketing tool • Personal Insights • Everyone brings something to the table when helping with a cause, it’s just a matter of how they chose to use their strengths.

35. Overall Issues • Contact • Time constraints • Availability of resources

36. Major Contributions • Created project that could not be completed any other way • South Wedge Scholarship • Assisting with the market itself • Assisted with set-up, the running of the market, and clean-up • Visual media • Will be placed on website as an advertisement tool

37. Personal Insights • Mary • Business approach needed • Importance of personal connection • Chris • “The most powerful tool for building trust is caring for other people and for their situation” (Graham, 39) • Colin • Everyone brings something to the table when helping with a cause, it’s just a matter of how they chose to use their strengths.

38. Thank you Any questions?