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WINTER 2010 WEBINAR

WINTER 2010 WEBINAR. What Will We Be Discussing?. New Product Launches New Marketing Concepts New Merchandising for Home Foundations Miscellaneous Items Q & A. New Products – Property Solutions. New Products – Home Foundations. New Products - Hardwood. New Products - Laminate.

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WINTER 2010 WEBINAR

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  1. WINTER 2010 WEBINAR

  2. What Will We Be Discussing? • New Product Launches • New Marketing Concepts • New Merchandising for Home Foundations • Miscellaneous Items • Q & A

  3. New Products – Property Solutions

  4. New Products – Home Foundations

  5. New Products - Hardwood

  6. New Products - Laminate

  7. New Products – Tile & Stone

  8. New Products – Tile & Stone – Pg. 2

  9. New Marketing Tools Home Foundations

  10. What is Performance Plus? • A simplified, three-tier performance warranty system designed specifically for single family builder channel needs.

  11. Why Performance Plus? • Trade up from Base! • Add significant value to our current level 1 and 2 • Simplify our Product Selection • Bring logic to and simplify Warranties • Facilitate Homebuyer Trade-up Selection • More Pro-Active Shaw HF Branding

  12. Performance Plus Selection Guide

  13. Performance Plus Graphic

  14. Performance Plus Stickers

  15. Performance Plus Medallions

  16. New Merchandising Home Foundations

  17. HF / Vogue Card Display – ST24820”D x 56”W x 48”HHolds 20 Type 315 Cards

  18. TYPE 315 CARDS AVAILABLE Style # Style Name HGG36 Collinsville HGC80 Warrior Classic HGJ36 Accordance (Collinsville Berbers) HGG48 Freebird HGG96 Dream Run (30 oz. Near Texture) HGJ37 Perimeter (30 oz. Collinsville) HGJ12 Amplified (Soft EB Twist) HGJ65 Short & Sweet (S) (Anso Amplified) / Short & Sweet (B) (Anso Exposition) HGJ13 Fascinating (Soft Anso Texture HGJ21 Exposition (Amplified Berbers) HGJ22 Ambience – Anso (Fascinating – Berbers) HGG73 Pocono HGG50 New Standard HGJ14 Wondrous HGG97 Brisco (S) (B) HGJ10 Coordinate I / Coordinate II HGG63 Top Talent (S) (B) HGJ24 Holloway I (S) (B) (T) HGJ26 Holloway II (S) (B) (T) NOTE: Above 19 products may be ordered as a package & choose from the 2 products below for a total of 20 products HGG84 Baseline HGE64 Red Bud

  19. Carpet Displays SR746 - 24 Slot Vertical Swatch Rack 21”D x 29”W x 64”H New Display ! SY225 – HF Vertical Display 20”D x 29”W x 65” H New ! For Carpet & Hard Surface

  20. Hard Surface Displays SY225 – HF Vertical Display 20”D x 29”W x 65” H New! For Carpet & Hard Surface SY226 – HF Arm Card Display 20”D x 59”W x 65”H New Display!

  21. Other Topics • SD Nylon Product, Marketing and Pricing Strategy • 25% Recycled Content in Anso Nylon and PET • R2X Pet Urine Warranty

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