1 / 43

2010 Webinar Series

2010 Webinar Series. Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010. Bio :: Andrew Bagley. Director of Emerging Media @ AndrewBagley linkedin.com/in/ andrewtbagley. Agenda. History Trends

ghita
Download Presentation

2010 Webinar Series

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2010 Webinar Series Creating Your First Campaign Using Augmented Reality Andrew Bagley Director of Emerging Media, Sitewire Original Broadcast: 1.20.2010

  2. Bio :: Andrew Bagley Director of Emerging Media @AndrewBagley linkedin.com/in/andrewtbagley

  3. Agenda • History • Trends • Best Practices • Pricing & Selling • Case Study

  4. History :: 1849

  5. History :: 1962

  6. History :: 1992

  7. History :: Definition Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time.

  8. History :: 2008

  9. History :: 2009

  10. Trends :: Print Free AR

  11. Trends :: Print Free AR

  12. Trends :: Print Free AR

  13. Trends :: Marker Free AR

  14. Trends :: Marker Free AR

  15. Trends :: In Store AR

  16. Trends :: Marker Free AR

  17. Trends :: Banner AR

  18. Trends :: Multiple Markers

  19. Trends :: Mobile AR

  20. Trends :: Mobile AR

  21. Best Practices • Simplify • Personalize • Socialize

  22. Best Practices :: Simplify

  23. Best Practices :: Simplify

  24. Best Practices :: Simplify DemonstrationVideo Step by Step Instructions

  25. Best Practices :: Simplify Hype Cycle for Emerging Technologies : Gartner 2009 Expectations Augmented Reality Technology Trigger Peak of Inflated Expectation Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Time 5-10 years until main stream adoption

  26. Best Practices :: Simplify Create alternate ways to participate • iPhone app • Flash games • Videos

  27. Best Practices :: Personalize VS

  28. Best Practices :: Socialize

  29. Best Practices :: Socialize

  30. Best Practices :: Socialize

  31. AR :: Selling Simplicity: Prioritize and exclude relentlessly to find your core message. Unexpectedness: For ideas to endure, generate interest and curiosity with unexpected information. Concreteness: To make ideas clear, explain them in terms of human actions and sensory information. Credibility: To build confidence, help people test your ideas for themselves. Emotions: To get people to care about your ideas, make them feel something. Stories: Tell stories that help your audience mentally rehearse for real experiences that might happen in the

  32. AR :: Selling

  33. AR :: Selling

  34. AR :: Selling

  35. AR :: Selling

  36. AR :: Pricing • Use AR to help you sell the campaign and then make your money on the entire campaign, not just the AR. AR Pricing= $6k-$30K Additional Opportunities= $25K+ (ad buys, microsites, social consulting, contests…)

  37. AR :: Case Study

  38. AR :: Case Study

  39. AR :: Case Study

  40. AR :: Technology Partners • http://www.flatoutmedia.com/ • http://www.boffswana.com/ • http://www.metaio.com/

  41. THANK YOU

  42. 2010 Webinar Series Thank You! Follow agencyside on Twitter: @agencyside Join Us February 17th, 1PM PST FACEBOOK CONNECT FOR YOUR CLIENTS Sign-up now: www.agencyside.net

More Related